Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

You will discover:

-Insights on idea validation and the journey for transitioning to an app-based model

-Effective ways to collect user data and make data-driven decisions

-How to build a loyal social community and drive app growth

Learn More:

https://outfitformulas.com

https://alisonlumbatis.com

https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

App Audit:

App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

Book a consultation call:

https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community:

https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(990)

App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

30 Jan 202539min

7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)

7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)

Here are the top lessons we learned in 2024 and how you can apply them in your app business. From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are f...

28 Jan 202521min

Unlock Your App Growth with AI & Inclusive Marketing

Unlock Your App Growth with AI & Inclusive Marketing

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience dr...

25 Jan 20251h 17min

Unlock Your App Growth with AI & Inclusive Marketing

Unlock Your App Growth with AI & Inclusive Marketing

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience dr...

25 Jan 20251h 16min

App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds

App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

23 Jan 202536min

From Zero to 5-Figure Exit With One ASO Change

From Zero to 5-Figure Exit With One ASO Change

In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ult...

18 Jan 20251h 17min

From Zero to 5-Figure Exit With One ASO Change

From Zero to 5-Figure Exit With One ASO Change

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultim...

18 Jan 20251h 15min

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

16 Jan 202539min

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