Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.

We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later.

We'll also discuss idea validation, unique challenges, and strategies involved in making this transition.

You will discover:

-Insights on idea validation and the journey for transitioning to an app-based model

-Effective ways to collect user data and make data-driven decisions

-How to build a loyal social community and drive app growth

Learn More:

https://outfitformulas.com

https://alisonlumbatis.com

https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832

App Audit:

App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328

App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt

You can also watch the video: https://youtube.com/live/0RBzDeO1ovg

Book a consultation call:

https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community:

https://appmastersacademy.com/

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SPONSORS

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(991)

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

16 Jan 202539min

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game,...

11 Jan 20251h 3min

Profitable Meta Ads with a $1,200 Monthly Budget

Profitable Meta Ads with a $1,200 Monthly Budget

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game,...

11 Jan 20251h 5min

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll jou...

9 Jan 202531min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad...

7 Jan 20256min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ...

7 Jan 20257min

Track These 4 Events to Increase Your App's Revenue

Track These 4 Events to Increase Your App's Revenue

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you sho...

1 Jan 20256min

Breaking Through A Competitive App Category

Breaking Through A Competitive App Category

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collabo...

21 Des 20241h 1min

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