87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Episoder(211)

19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!

In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing ...

23 Jun 202136min

18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!

In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations. This is a feel-good story...

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17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!

In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed o...

19 Mai 202142min

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the sc...

6 Mai 202146min

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital. Mikael shares his views on...

21 Apr 202142min

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?

In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digi...

8 Apr 202138min

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!

In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor a...

25 Mar 202141min

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!

In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offeri...

11 Mar 202155min

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