87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Episoder(210)

10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!

10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!

In this episode, we speak to Nora Huovila CEO and Co-founder, Videoly, providing an easy way to get hand‑picked user-generated and relevant brand videos to online stores. Nora shares her vision on wha...

10 Feb 202148min

9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!

9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!

In this episode, we speak to Mads Fosselius CEO and cofounder at Dixa, one of the fastest-growing conversational customer support platforms in the world. Here is a humble and yet bold story of how Mad...

27 Jan 202151min

8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem

8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem

In this episode, we speak to Ólöf Kristjánsdóttir Director of Marketing at Tempo, the most popular time tracking and planning tool for developers and tech resources with over 20k customers in the Atla...

13 Jan 202142min

7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!

In this episode, we speak to Ola Sars Founder and CEO of Soundtrack Your Brand, the music tech startup that is revolutionizing the B2B space. Ola introduces us to the concept of a content-driven SaaS ...

17 Des 202058min

6. Mathias Thulin Co-Founder, GetAccept - Unlocking the power of Product-Led Growth!

6. Mathias Thulin Co-Founder, GetAccept - Unlocking the power of Product-Led Growth!

In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept g...

10 Des 202050min

5. Johan Jardevall CEO, Wiraya - The secret to creating a new category!

5. Johan Jardevall CEO, Wiraya - The secret to creating a new category!

In this episode we speak to Johan Jardevall, CEO at Wiraya about how Wiraya went about creating a new category in the customer engagement space with their Mobile Customer Activation SaaS Platform. Joh...

2 Des 202049min

4.  Youtse Sung VP Marketing, Outpost24 - Marketing in Scale Ups!

4. Youtse Sung VP Marketing, Outpost24 - Marketing in Scale Ups!

In this episode we speak to Youtse Sung, VP Marketing at Outpost24, a SaaS cyber assessment company, from Sweden. Youtse walks us through the 3 pillars of marketing including People, Technology and Pr...

19 Nov 202041min

3. Emil Eifrem CEO, Neo4j - Go big or go home!

3. Emil Eifrem CEO, Neo4j - Go big or go home!

In this episode we speak to Emil Eifrem, founder and CEO at Neo4j, a unicorn specialized in graph database management systems. This is one of the most successful start-up journeys that any Nordic comp...

2 Nov 202055min

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