Australia’s Hangover Cure Winning $250,000: Sophie Hood

Australia’s Hangover Cure Winning $250,000: Sophie Hood

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.

From launching a Korean-inspired wellness brand out of her Bondi garage to winning $250K on Gordon Ramsay’s Food Stars last year, Sophie Hood is shaking up the hangover relief game - one pear at a time 🍐

Her brand, @SeoulTonic, blends traditional East Asian ingredients with slick, modern branding, landing her in 80+ retailers (and counting). But Sophie isn’t stopping there… She's on a mission to take Seoul Tonic global, proving that wellness and play can go hand in hand.

In this episode, Sophie spills the (pear-infused) tea on how she built her brand from the ground up, why your personal brand is non-negotiable, and what it was like getting business lessons from Gordon Ramsay and Boost Juice’s Janine Allis. From marketing wins to scaling strategies that actually work, she’s got insights that every startup needs to hear - especially if you’re playing in the booming beauty, health, and wellness space.

Stocking in Dan Murphy’s, BWS, Amazon, Uber Eats, and beyond... A cross-cultural partnership with Korean legend Mr. Park, and a whole lot of helping Aussies drink responsibly while preventing the dreaded next-day regret.. Sophie is on a roll. Tune in as she shares her wild journey, her biggest lessons, and the marketing moves that made it all happen. Yeah, the pear! 🍐🍐🍐

Top 5 takeaways:

  1. Personal branding is crucial

  2. The art of storytelling

  3. Bootstrapping & mentorship

  4. Marketing that stands out

  5. Cross-cultural partnerships

Follow my journey:

Website: www.eatwithpurpose.net

Episoder(97)

Dain Walker: Mastering Your Brand

Dain Walker: Mastering Your Brand

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this innovative episode as he sits down with the Dain Walker, branding guru and founder of Rivyl. Open your mind as they discuss in depth the below topics: - Importance of Branding - Developing skills to adapt to growth - Engaging with your target market through social media - Finding your business' X factor - Intuition with decision making - 6 hat thinking Tune in and let the innovative thinking of Dain engage your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

5 Feb 202450min

Friska Wirya: Resilience, Change and Adapting to Failure

Friska Wirya: Resilience, Change and Adapting to Failure

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this dynamic episode as he sits down with the innovative Friska Wirya, change-management consultant and CEO of Fresh by Friska. Get to know this powerhouse Friska as she talks on the below topics of: - Personal Brand - How going through life changes can evolve in business - Bringing positivity to the workplace - Unlearning bad habits - Adapting with growth in the business - Self awareness - Normalising failure Tune in and let the stories of Friska's journey ignite your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

5 Feb 202428min

Hayden Quinn: TV Chef, Entrepreneur & Health Fanatic

Hayden Quinn: TV Chef, Entrepreneur & Health Fanatic

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join Frank in this mouthwatering episode as he sits down with the incredible Hayden Quinn, Masterchef contestant and Taste of Australia host. Get to know Hayden and feast on the below topics of: Strong work ethic Community and family Doing something meaningful to you Starting a business Being Successful in a transient and saturated market The food industry in Australia Working under pressure Tune in and let the flavors of Hayden's journey tickle your curiosity!  Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

22 Jan 202440min

Unbreakable Spirit: Michael Crossland's Journey from 4% Survival to Triumph.

Unbreakable Spirit: Michael Crossland's Journey from 4% Survival to Triumph.

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join the electrifying conversation between Michael Crossland and Frank as they delve into life's transformative moments. Get ready for an inspiring rollercoaster touching on: Inner value Climbing the corporate ladder Debt and feeling like a failure of a son Stress and illness Resilience and miracles Quality of life Understanding life and faith Get ready to be motivated, uplifted, and inspired – because Michael Crossland is here to ignite the fire within you! Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success. The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

15 Jan 202442min

Simon Cohen: Luxe Listings Star, One of Australia's Best Buyers Agencies

Simon Cohen: Luxe Listings Star, One of Australia's Best Buyers Agencies

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Simon Cohen, founder and CEO of Cohen Handler. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠⁠)

18 Des 202342min

Jesse Freeman: Competitive Eating to Bustling Burger Business! Food Coma Eats!

Jesse Freeman: Competitive Eating to Bustling Burger Business! Food Coma Eats!

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Jesse Freeman, competitive eater turned 'That Burger Guy'. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠(⁠⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠⁠)

10 Des 202338min

Simon Beard - $600M Empire from a Market Stall

Simon Beard - $600M Empire from a Market Stall

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Simon Beard, co-founder and CEO of Culture Kings. In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠(⁠⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠⁠)

4 Des 202353min

Professional Football to Real Estate Agent to Founding a $25M Business: Angus Ferguson

Professional Football to Real Estate Agent to Founding a $25M Business: Angus Ferguson

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories. Join host Frank Greeff, the co-founder of the $180 million venture Realbase, in a candid conversation with Angus Ferguson, founder of Real Time Agent In this episode, dive deep into the essence of leadership, talent retention, and fostering a high-performance culture. Gain a firsthand understanding of the challenges faced in the business world as two industry veterans share their experiences, wisdom, and strategies. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion that will leave you inspired and informed. Subscribe today and start redefining your path to success.  The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Follow along the journey on instagram ⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠(⁠⁠⁠https://www.instagram.com/frankgreeff_/⁠⁠⁠)

27 Nov 202344min

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