Turn Small Talk Over Drinks into Your Best Public Relations Tool
Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spital...
8 Sep 22min
Public Relations in Egypt
Most people don’t experience a country… they experience its reputation. Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search ...
1 Sep 21min
The Mentorship Myths Holding PR Professionals Back
Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clea...
25 Aug 21min
Can this AI Tool Spot Your Next PR Crisis Before You Do?
As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. Probably in the last week. Probably earlier today. And at some point you’ve had the same experience: yo...
18 Aug 23min
Two Thirds of the Room but Almost NONE of the Corner Offices
In Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the majority climbing through the mi...
11 Aug 20min
Good Girls Are Quiet
Most women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion there. They make themselves a little ...
4 Aug 19min
The Paradox of Polarization… Division Makes PR More Valuable
There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a rep...
28 Jul 15min
Sticky Stories Start with the Itch Your Audience is Already Scratching
Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written fo...
21 Jul 20min
