Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Brad Rushing of North Palm Beach, Fla.-based California Designs discusses what it is like being a retailer in one of Florida’s luxury markets, what he learned about business and people from his father, how the company has kept both clients and employees for decades, how Brad modernized the family business, including their marketing, and how educating clients boosts their business.

See California Designs’ profile in the 2024 Wood Floor Business Outstanding Retailer Awards: https://bit.ly/42bFHpv

Read Brad’s article in Wood Floor Business “How We’ve Managed to Retain Employees for Decades” here: https://bit.ly/on24retail

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

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Episoder(67)

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 2

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 2

In this episode, Stephen Diggins continues his conversation with AHF Products’ Milton Goodwin and Tim Ryan about the future of hardwood flooring and what contractors can do to build stronger, more suc...

20 Aug 47min

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 1

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 1

In Part 1 of this ATWF takeover episode, Stephen Diggins talks with AHF Products’ Milton Goodwin and Tim Ryan about the company’s latest innovations in solid and engineered hardwood flooring. They exp...

13 Aug 38min

Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson

Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson

In this episode of “All Things Wood Floor”, host Stephen Diggins sits down with veteran wood flooring contractor Lorie Davidson of Davidson Wood Flooring in Dahlonega, Ga., to discuss the experience, ...

21 Jul 59min

Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose

Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose

In this episode Josh Hansman of Cincinnati-based 50 Grit Flooring shares his unconventional journey building a thriving, referral-driven business in the competitive Cincinnati market. Hansman offers a...

10 Apr 58min

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey an...

27 Mar 51min

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finish...

17 Mar 59min

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane fini...

10 Mar 59min

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Part two of "All Things Wood Floor" with lifelong wood floor pro and tool-repair wizard Tom Wimberly digs into the real-world habits that separate smooth, profitable jobs from headache callbacks. Wimb...

8 Des 202558min

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