Proptech Pulse16 Mar 2025

021 - Marketing Metrics That Matter: AI’s Impact on Leasing Success with Stéphanie Versin

The future of multifamily marketing is here, and it's powered by AI! In this episode of PropTech Pulse, Shelley Robinson sits down with Stéphanie Versin https://www.linkedin.com/in/stephanieversin/ to discuss how generative AI is transforming the way properties attract and retain residents. From enhancing the customer journey to optimizing marketing budgets in real-time, AI is changing the game for property managers and marketers alike.
Stéphanie shares key insights on how AI-driven strategies can improve leasing success by prioritizing quality leads over sheer volume. They also explore why tracking the right marketing metrics—and saying goodbye to outdated practices—is essential for staying competitive in today's fast-evolving landscape.
What’s Covered in This Episode:
-Why is focusing on quality leads more important than chasing high-volume inquiries in leasing success?
-What role do dynamic marketing budgets play in optimizing real-time ad spend?
-The shift from traditional marketing metrics to AI-driven strategies is reshaping property management.
-How can AI enhance customer experiences while maintaining a human touch in multifamily marketing?
Don’t miss this conversation on how AI is shaping the future of leasing and marketing!
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Episoder(58)

58 - From Guesswork to Growth: Reinventing Multifamily Marketing

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57 - The Bold Shift: Why Disruptive Outsiders Fail & How Respect Drives Real PropTech Progress

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3 Apr 33min

56 - The Future of Multifamily: Merging Human-Centered Design with AI and Spatial Tech

In this engaging interview, Rebecca Fanning https://www.linkedin.com/in/fanningrebecca/ from Engrain shares insights on digital transformation in multifamily real estate, the evolution of interactive ...

23 Mar 33min

054 - From Bartender to Tech Innovator: Maz Khan's Story

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24 Feb 32min

052 - Building Community: The Role of Technology in Multifamily Housing

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13 Feb 36min

051 - Chris Kluesener

In this episode of PropTech Pulse, Chris Kluesener, co-founder of Matcha Electric, shares his journey from being a renter unable to access EV charging to leading a company that provides affordable EV ...

30 Jan 35min

050 - The Human Element in PropTech

In this episode of PropTech Pulse, Shelley Robinson interviews Laura Hamilton from eResources, discussing her journey from banking to the multifamily housing industry. Laura shares insights on the imp...

15 Des 202527min