Richard Hicks on The Six Sells Podcast

Richard Hicks on The Six Sells Podcast

  • In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:


    • The founding story of C-Screens and its mission to connect audiences via TV out of home

    • What TV out of home is and how it extends linear TV and CTV reach

    • The role of dwell time in audience engagement and advertising impact

    • How C-Screens solves key CTV challenges: frequency capping, buffering, and transparency

    • Exclusive content partnerships including Sky, TikTok, and live sports rights

    • Real-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)

    • Emerging ad formats: QR code activations, interactive skins, and contextual creative

    • How C-Screens measures advertising impact using MAC address technology and RS&A audits

    • The shift from traditional TV buying to programmatic TV and CTV integration

    • The growing role of AV teams in planning across TV, CTV, and out of home

    • Future plans for regional targeting, content licensing, and product placement at scale

    • The opportunity for brands to test and optimise creative in high-attention environments

  • Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

    Episoder(154)

    'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

    'Client-Side Media' with Daniel Glynn on the Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Daniel Glynn, who is Head of Media Buying at Heineken, about ‘Client-Side Media’.Dan is the perfect person to give us insights into bo...

    10 Sep 48min

    Lucy, James, and Kenya on The Six Sells Podcast

    Lucy, James, and Kenya on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby, James Latham and Kenya Peters about UN//Scene, the industry event created to give fresh thinking and new voices a platform...

    2 Sep 38min

    Relationships with Stephanie Parry on The Six Sells Podcast

    Relationships with Stephanie Parry on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.Here are some of the topics we discussed in this episode:How the client/agency relat...

    29 Jul 47min

    Media Moments With Sam Eads on The Six Sells Podcast

    Media Moments With Sam Eads on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline.Sam has an outstanding record of increasing revenue and achieving sustai...

    22 Jul 43min

    Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

    Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with arti...

    16 Jul 52min

    How to Scale AI with Aurelia Noel on The Six Sells Podcast

    How to Scale AI with Aurelia Noel on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years internati...

    8 Jul 1h 2min

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

    1 Jul 22min

    Kindness in Media with Jo Blake on The Six Sells Podcast

    Kindness in Media with Jo Blake on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

    23 Jun 36min

    Populært innen Business og økonomi

    stopp-verden
    dine-penger-pengeradet
    e24-podden
    rss-penger-polser-og-politikk
    lydartikler-fra-aftenposten
    rss-borsmorgen-okonominyhetene
    rss-skravla-gar
    rss-pa-konto
    pengepodden-2
    utbytte
    rss-orjasater
    livet-pa-veien-med-jan-erik-larssen
    finansredaksjonen
    tid-er-penger-en-podcast-med-peter-warren
    pengesnakk
    stormkast-med-valebrokk-stordalen
    lederpodden
    morgenkaffen-med-finansavisen
    rss-markedspuls-2
    liberal-halvtime