Richard Hicks on The Six Sells Podcast

Richard Hicks on The Six Sells Podcast

  • In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:


    • The founding story of C-Screens and its mission to connect audiences via TV out of home

    • What TV out of home is and how it extends linear TV and CTV reach

    • The role of dwell time in audience engagement and advertising impact

    • How C-Screens solves key CTV challenges: frequency capping, buffering, and transparency

    • Exclusive content partnerships including Sky, TikTok, and live sports rights

    • Real-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)

    • Emerging ad formats: QR code activations, interactive skins, and contextual creative

    • How C-Screens measures advertising impact using MAC address technology and RS&A audits

    • The shift from traditional TV buying to programmatic TV and CTV integration

    • The growing role of AV teams in planning across TV, CTV, and out of home

    • Future plans for regional targeting, content licensing, and product placement at scale

    • The opportunity for brands to test and optimise creative in high-attention environments

  • Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

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