Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(971)

Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a med...

23 Mar 6min

Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurl...

20 Mar 9min

IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More

Today in the business of podcasting:• Podnews reports Apple Podcasts' HLS video update is expected to arrive with iOS 26.4, with a release candidate already posted. John Spurlock estimates a launch wi...

19 Mar 6min

Building Podcasting a Bigger Stage

Bryan Barletta reflects on Podcast Movement Evolutions’ first year at SXSW and what it means for the industry going forward.Podcast Movement Evolutions made its debut at SXSW in Austin, bringing the p...

19 Mar 9min

Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More

Today in the business of podcasting:Amazon Ads and Spotify have partnered to give Australian advertisers programmatic access to Spotify's audio and video inventory through Amazon DSP, combining Amazon...

18 Mar 5min

Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More

Today in the business of podcasting:Table Read, a fiction podcast featuring award-winning actors performing unproduced film and TV scripts, completed its first-ever live recording at Podcast Movement ...

17 Mar 4min

New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More

Today in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others, and marked its...

16 Mar 7min

Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More

This week in the business of podcasting:Podcast Movement Evolutions has taken over SKYBOX on 6th at SXSW 2026 through Sunday, with no badge or ticket required, featuring live tapings tonight from Tabl...

13 Mar 9min