The Brad Jensen Show18 Apr 2025

NLP667 - Where Coaching is Headed (and How to Stay Ahead) with Jason Phillips

In this episode of The Next Level Health & Fitness Podcast, I'm joined by someone who's been a mentor and friend to me for over six years — Jason Phillips. Jason is the founder of NCI (Nutritional Coaching Institute), a powerhouse in the coaching and certification space.

We dove deep into the current state of the coaching industry, where it's heading, and how to actually stand out in a saturated space. One of the biggest topics we covered was Jason's bold move to buy back NCI after selling it last year — the behind-the-scenes story, the lessons he learned, and what led him to step back in as owner.

Jason also dropped an exclusive scholarship opportunity for listeners looking to level up their coaching skills through NCI — a limited-time chance to join at a massive discount.

We also hit on the mindset piece — specifically, how clients can develop more patience in their journey and why that's the game-changer when it comes to long-term results.

This one's packed with wisdom, business insights, and real talk.

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Submit your questions to be featured on our Q&A episodes.

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Connect with us on Instagram

Host Brad Jensen – @thesoberbodybuilder

Jason Phillips - @realjasonphillips

Next Level Nutrition – @mynextlevelnutrition

Episode Timestamps

00:00 Covid's Impact: Rise of Online Coaching

04:38 Prime Opportunity for Dedicated Coaches

09:01 Coaching: Connection Beyond Communication

13:25 Respecting Client Investment and Experience

15:32 Jason: Versatile Business Coach

20:25 Active Shooter Alert at FSU

22:24 Business Sale Driven by Burnout

26:04 "NCI: Execution & Support Focused"

30:03 "Proven Success in Gym Growth"

31:12 "Coaching: Business vs. Transaction"

34:15 "Coaches' Success Tied to Growth"

37:56 Evolving Expertise: Learning from the Past

41:45 Rethink Business Education Priorities

45:08 "Building a Genuine Coaching Community"

48:55 "Connection and Generosity"

51:27 "Subscribe and Share, Please"

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