Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses. Key takeaways: What are the generational disconnects at play when inviting young consumers into the wine category? How can brands engage young consumers in a meaningful way? How can wineries think outside of the box but inside their budgets? More about the guest: Honore draws on 18 years of international wine marketing, association management, and brand strategy experience to promote export sales of California wines and build the California Wines brand on a global scale. Prior to joining Wine Institute in 2019, she served for nearly 10 years as the executive director of the Sonoma County Vintners, a trade marketing organization for Sonoma County wineries. Previously with Foster’s Wine Estates Americas (now Treasury Wine Estates), Honore headed up North American marketing efforts for several major wine brands. In 2015 she became the president of Brack Mountain Wine Company in Sonoma County, where she oversaw sales and marketing, brand development, and business strategy. Connect: Website: https://wineinstitute.org/ Linkedin: https://www.linkedin.com/in/honore-c-a7919a5/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2532)

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Feb 201821min

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

In this episode Monty Waldin interviews Federico Gordini, owner of Lievita Agency, one of the organizers of the ViVite event in Milan where the Italian Wine Coops series was recorded. Federico presents an overview of the wine cooperatives in Italy, their role in viticulture and in the marketing of Italian wines in Italy and abroad. Tune in also for some broader reflections on the role of cooperatives more generally. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

14 Feb 201810min

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Gian Maria Bonini, export manager at the Emilia Wine coop and at Casali Viticultori. Gian Maria tells Monty about the coop and the Emilia Romagna region, a land of outstanding tradition in food and wine. Gian Maria, who loves wine and motorcycling discusses Emilia’s native varieties of to the Lambrusco family and the lesser-known grape Spergola, which yelds delicious white wines! Join us also to know more about typical and local food and wine pairings.

13 Feb 20189min

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

In this episode Monty Waldin meets Assunta De Cillis, General Manager at Cantina Due Palme in Apulia. Monty and Assunta discuss local native grapes such as Malvasia Nera, Negro Amaro, and Primitivo. Assunta also talks about the famous Salice Salentino DOP and presents the coop’s new Negro Amaro-based wines vinified with the Charmat method in both wine and rosé. Tune in for a conversation about the main foreign markets for the coop and delicious local food and wine pairings! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

6 Feb 201812min

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

In this episode Monty Waldin interviews Matteo Cremonini, Export Manager and oenologist at Le Chiantigiane, a large Italian wine coop based in Tavernelle Val di Pesa in Tuscany. Monty and Matteo discuss Le Chiantigiane’s Morellinos and their new Sangiovese-based red IGT “Governo.” They also discuss the influence of climate change on the native grape varieties’ plantings, wine-making processes, and the importance of enabling the new generation to enter the wine making business in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201818min

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

In Italy, the table wine Tavernello is almost as widely recognized as pizza. The Tavernello brand has enjoyed thriving sales for over 30 years. In this episode, Monty Waldin meets SimonPietro Felice, General Manager at CAVIRO, the Italian wine coop behind Tavernello. Monty and SimonPietro discuss the history of the coop and its effort to make wine of controlled origin. Monty also tries to elicit from SimonPietro the “secret” Tavernello recipe, a blend of wines from 7 Italian regions. Tune in also for a discussion on cooperation, encouraging younger generations to work in the vineyard, and wine consumption trends in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201817min

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

In this podcast, Monty Waldin talks to Fabio Maccari General Manager at Gruppo Mezzacorona in the Trentino region. Monty and Fabio talk about the coop, local grape varieties such as Teroldego as well as the cooperative's sustainable projects for viticulture. Fabio and Monty also discuss wine marketing for the new consumer generation. Tune in to discover another Italian wine coop! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

24 Jan 201813min

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