Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses. Key takeaways: What are the generational disconnects at play when inviting young consumers into the wine category? How can brands engage young consumers in a meaningful way? How can wineries think outside of the box but inside their budgets? More about the guest: Honore draws on 18 years of international wine marketing, association management, and brand strategy experience to promote export sales of California wines and build the California Wines brand on a global scale. Prior to joining Wine Institute in 2019, she served for nearly 10 years as the executive director of the Sonoma County Vintners, a trade marketing organization for Sonoma County wineries. Previously with Foster’s Wine Estates Americas (now Treasury Wine Estates), Honore headed up North American marketing efforts for several major wine brands. In 2015 she became the president of Brack Mountain Wine Company in Sonoma County, where she oversaw sales and marketing, brand development, and business strategy. Connect: Website: https://wineinstitute.org/ Linkedin: https://www.linkedin.com/in/honore-c-a7919a5/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2532)

Ep. 73 Monty Waldin interviews Simona D'Alicarnasso (Codice Citra Vini) | Italian Wine Coops

Ep. 73 Monty Waldin interviews Simona D'Alicarnasso (Codice Citra Vini) | Italian Wine Coops

In this podcast Monty Waldin talks to Simona D’Alicarnasso, Marketing and Communications Manager at Codice Citra Vini, one of the biggest wine coop in the Chieti area of the Abruzzo region. Monty and Simona talk about native grape varieties such as Montepulciano, Trebbiano, Pecorino, and Cococciola as well as the main international markets for the coop. They also talk about organic wine, biovegan trends, and the pergola trellising system. Simona also tells Monty about Abruzzo’s tourist attractions, such as the famous national parks of the region and the typical “trabucchi” or fishing machines built on wooden platforms on the sea. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

22 Jan 20189min

Ep. 168 Monty Waldin interviews Luca De Ferrari (Poderi Boscarelli) | Discover Italian Regions: Tuscany / Toscana

Ep. 168 Monty Waldin interviews Luca De Ferrari (Poderi Boscarelli) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty Waldin speaks to Luca De Ferrari, whose family owns the Poderi Boscarelli winery in the Vino Nobile di Montepulciano area of Tuscany. Luca talks to Monty about the vineyard soils of his area and how they affect the way Vino Nobile tastes. Luca presents their single-vineyard wine “Nocio,” named after a big walnut tree located on vineyard grounds. Monty and Luca also discuss the reputation of the Vino Nobile denomination in the market and presents a number of personal favorites in terms of food pairings with Vino Nobile.

21 Jan 201815min

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

Ep. 117 Monty Waldin interviews Stefano Quaglierini (@italian_wines) | Wine Influencers

In the last episode of our Italian wine influencer series, Monty Waldin meets Stefano Quaglierini, the mastermind behind the successful Instagram account @italian_wines. Stefano tells Monty about his study in oenology and his social media strategy on his various digital projects which combine Italian wine, Italian food and beautiful Italian landscapes.

19 Jan 201810min

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

Ep. 72 Monty Waldin interviews Nicola Cattaneo (Gruppo VI.V.O.) | Italian Wine Coops

In this episode Monty Waldin meets Nicola Cattaneo, Commercial Manager at Casa Vinicola Bosco Malera and representative of Gruppo Vi.V.O. Cantine, a coop based in the Veneto region. Nicola introduces the aims and values of the Vi.V.O. group and chats with Monty about indigenous grape varieties such as Glera and Pinot Grigio. Nicola also discusses the potential of the Refosco grape. Join Monty and Nicola for a cin cin with a glass of Prosecco! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

16 Jan 201816min

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

Ep. 71 Monty Waldin interviews Carlo Indennitate (Cantina San Donaci) | Italian Wine Coops

In this episode Monty Waldin meets Carlo Indennitate, Sales Rep at Cantine San Donaci in the Puglia region. Carlo tells Monty that San Donaci is the oldest cooperative in the Apulia region. They also discuss native grapes such as Negro Amaro, Primitivo and food and wine pairings with Passito wines. Tune in for a wine journey into the heel of Italy! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

15 Jan 20186min

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

Ep. 70 Monty Waldin interviews Valeria Quagiotto (Cantine VITEVIS) | Italian Wine Coops

In this episode Monty Waldin meets Valeria Quagiotto, Export Manager at Cantine VITEVIS in Veneto. Valeria tells Monty how Cantine VITEVIS was born in 2015 and how it brought together three wineries of the Vicenza province. Valeria and Monty talk about the presence of French grape varieties in the area. They also discuss indigenous varieties such as Garganega and the uniqueness of some of the vineyard soils such as Gambellara’s basaltic soil. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

9 Jan 201811min

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

Ep. 69 Monty Waldin interviews Andrea Di Fabio (Cantina Tollo) | Italian Wine Coops

In this podcast Monty Waldin meets Andrea Di Fabio, Sales & Marketing Director at Cantina Tollo, another famous wine coop in the Abruzzo region. Monty and Andrea talk about native grape varieties which are typical of Abruzzo such as Montepulciano, Cococciola, and Passerina. Andrea also discuss the way Cantina Tollo fosters organic principles of viticulture with its associates. Tune in to discover the Abruzzo region and its wealth of wines and native grapes! --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

8 Jan 201817min

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

Ep. 68 Monty Waldin interviews Ermanno Murari (VCR Vivai Cooperativi Rauscedo) | Italian Wine Coops

In this episode Monty Waldin meets Ermanno MuRari, agronomist at VCR Vivai Cooperativi Rauscedo, a grapevine nursery located in the Friuli region of Italy. Monty and Ermanno converse about climate change, disease-resistant grape varieties, and Ermanno’s passion for making Soave to share with his friends. Tune in if you are passionate about the science behind wine-growing or if you like Soave…or both! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

21 Des 201714min

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