Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses. Key takeaways: What are the generational disconnects at play when inviting young consumers into the wine category? How can brands engage young consumers in a meaningful way? How can wineries think outside of the box but inside their budgets? More about the guest: Honore draws on 18 years of international wine marketing, association management, and brand strategy experience to promote export sales of California wines and build the California Wines brand on a global scale. Prior to joining Wine Institute in 2019, she served for nearly 10 years as the executive director of the Sonoma County Vintners, a trade marketing organization for Sonoma County wineries. Previously with Foster’s Wine Estates Americas (now Treasury Wine Estates), Honore headed up North American marketing efforts for several major wine brands. In 2015 she became the president of Brack Mountain Wine Company in Sonoma County, where she oversaw sales and marketing, brand development, and business strategy. Connect: Website: https://wineinstitute.org/ Linkedin: https://www.linkedin.com/in/honore-c-a7919a5/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2531)

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

In the second part of Monty Waldin’s interview with Paolo De Marchi, Monty and Paolo continue their conversation about the Chianti Classico landscape and terroir. Paolo discusses his signature wines and his viticulture and wine-making philosophy. Join us for a cin cin with another outstanding Italian wine personality!

29 Aug 201713min

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

In the first of this two-part interview with Paolo De Marchi, Monty Waldin digs deeper into the history of the Chianti Classico area. In this first part, Monty and Paolo discuss the end of the old sharecropping era in the Chianti region and the developments in viticulture in the sixties and seventies. Paolo also talks about the beauty of the Chianti region, the importance of biodiversity in viticulture, and research findings on wild yeasts.

28 Aug 201716min

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Sean O'Callaghan who recently started a new wine project called Il Guercio in Chianti Classico. Tune in to discover another compelling story about wine making and the history of the one of the most famous wine areas in Italy and in the world.

1 Aug 201719min

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 48 Monty Waldin interviews Michael Schmelzer (Monte Bernardi Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Michael Schmelzer, owner of the Monte Bernardi Winery in Chianti Classico. A German-American producer who arrived in Tuscany in 2003, Michael tells Monty about his viticulture studies in Australia and his "Retromarcia" wine-making philosophy --literally meaning reverse but also the name of one of their wines-- implying the commitment to go "back to simple and straight-forward Chianti Classico." Tune in for an exciting conversation about Sangiovese, Chianti Classico, and biodynamic wine-making.

31 Jul 201719min

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

Ep. 47 Monty Waldin interviews John Baum (The Winemakers Club, London) | Italian Wine Personalities

In this episode Monty Waldin meets John Baum, Director of the Winemakers Club in London. John tells Monty about his career in the world of Italian wine and his fondness for the Italian regional wines of Calabria and Basilicata. Monty and John also discuss winemaking trends in popular wine regions such as Chianti.

25 Jul 201710min

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

Ep. 46 Monty Waldin interviews Laura Bianchi (Castello di Monsanto) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Laura Bianchi, owner of Castello di Monsanto winery in Barberino Val d’Elsa in Tuscany. Laura tells Monty about the story of her family, her vineyards, and her forays in the wine business, when she was just a young woman. Laura also teaches Monty some Italian proverbs about wine, whereby you can’t have 'la botte piena' and 'la moglie ubriaca'! Tune in for some Chianti conversations and folk wisdom!

24 Jul 201712min

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 45 Monty Waldin interviews Stefano Chiarlo (Michele Chiarlo Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Stefano Chiarlo of the Michele Chiarlo Winery in Calamandrana, Asti. Stefano tells Monty about his family history and his own wine-making philosophy. He also recommends a walk in the vineyard as the perfect way to enjoy the territory and appreciate the wine. Tune in for another exciting conversation about the great Piedmontese wines Barolo and Barbera!

18 Jul 201715min

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

Ep. 44 Monty Waldin interviews Ben Robson, Italian wine Importer at Bat & Bottle Wine Merchants | Italian Wine Personalities

In episode 44 Monty Waldin takes us to England to meet Ben Robson, wine merchant at Bat & Bottle in Oakham, Rutland, that specializes in Italian wine. Ben talks about sales trends of Italian wine in England and his love for Italy and Piemonte. Ben also discusses the enormous potential of the Aglianico grape and his hopes for a growth in Lambrusco. Cin Cin with Italian Wine People from all over the world!

17 Jul 20178min

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