Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses. Key takeaways: What are the generational disconnects at play when inviting young consumers into the wine category? How can brands engage young consumers in a meaningful way? How can wineries think outside of the box but inside their budgets? More about the guest: Honore draws on 18 years of international wine marketing, association management, and brand strategy experience to promote export sales of California wines and build the California Wines brand on a global scale. Prior to joining Wine Institute in 2019, she served for nearly 10 years as the executive director of the Sonoma County Vintners, a trade marketing organization for Sonoma County wineries. Previously with Foster’s Wine Estates Americas (now Treasury Wine Estates), Honore headed up North American marketing efforts for several major wine brands. In 2015 she became the president of Brack Mountain Wine Company in Sonoma County, where she oversaw sales and marketing, brand development, and business strategy. Connect: Website: https://wineinstitute.org/ Linkedin: https://www.linkedin.com/in/honore-c-a7919a5/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2531)

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

Ep. 43 Monty Waldin interviews Swedish Sommelier Anna Ronngren | Italian Wine Personalities

In episode 43 we take a virtual journey to Northern Europe to learn more about the appreciation of Italian wine in Sweden. Monty Waldin is joined by Anna Ronngren Head Sommelier at Restaurant Frantzén in Stockholm. Anna and Monty delve into an interesting conversation about the Swedish market for Italian wine. Anna also talks about wine and food pairings and her favorite combinations of Italian wine with Swedish food. Thirsty and hungry yet?

12 Jul 20176min

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 42 Monty Waldin interviews Alessandro Ceretto (Ceretto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Alessandro Ceretto from Ceretto Wines in the beautiful Unesco World Heritage Landscape of Langhe in Piedmont. Monty and Alessandro talk about the terroir, organic and biodynamic farming methods, and Ceretto’s famous wines: Barolo, Barbaresco, and Arneis. Join us for another #ItalianWine journey in one of the most famous wine regions.

10 Jul 201711min

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin meets the “volcanic” Elena Fucci, owner of Elena Fucci Wines in Basilicata. Elena tells Monty about her forays in the world of wine and the distinctive character of Aglianico del Vulture and its terroir. Tune in also to find out what to eat with a bottle of Aglianico! Cin Cin with another charismatic Italian Wine Personality!

4 Jul 20177min

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

In this episode Monty Waldin meets Julien Boulard who is a Vinitaly International Academy Italian Wine Ambassador and wine educator based in China. Julien talks about his experience of learning about Italian wine last April in Verona and his favorite Sicilian wines. He also discusses the Chinese market for Italian wine. Tune in for a Cin Cin between Italy and China!

3 Jul 20176min

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

In this episode Monty Waldin meets Mi Zhu, wine buyer for Amazon China and Vinitaly International Academy candidate in April 2017. Mi Zhu tells Monty all about his intense week of study at the Academy learning all about Italian wines and discovering a new favorite, Lambrusco. He also talks about the perception of Italian wine in China and the potential of Italian wine to be paired with Chinese food. Cin Cin with Italian Wine People all over the world!

28 Jun 20176min

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

In this episode, Monty Waldin meets Carlo Franchetti, Marketing Manager of Tenuta di Trinoro in Val d’Orcia. Tenuta di Trinoro is part of the Azienda Vini Franchetti with estates also in Sicily. Carlo tells Monty all about his family's wine projects and of his recent experiments with Pinot Noir in Sancaba, on the border among Tuscany, Lazio, and Umbria.

27 Jun 20179min

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Italian Wine Podcast travels back to Veneto to meet the Queen of Amarone, Marilisa Allegrini. Monty discusses the grape varieties of the Veneto region such as Corvina and the Allegrini family estates in Veneto and Tuscany. Marilisa also talks about her upbringing and future prospects for women working the wine business. Tune in to Italian Wine Podcast for another compelling story about Italy’s wine excellence.

26 Jun 201710min

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

In this episode, Monty Waldin meets VIA candidate Kevin Gagnon, a Canadian-born writer and Opera singer based in Germany. Kevin tells Monty of his first encounters with Italian wine in Germany and of his numerous road trips across Italy to discover Italy’s unique indigenous grape varieties. Tune in for another entertaining story about the excitement of learning about Italian wine.

25 Jun 20178min

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