GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce. In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions. Links mentioned from the podcast: Razorfish’s Twitter Razorfish’s Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(3952)

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20 Mar 2min

FTX to Repay Creditors Another $2.2B This Month | CoinDesk Daily

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19 Mar 2min

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19 Mar 1h 14min

Will Bitcoin's Rally End in a "Sell the News" Dump? | CoinDesk Daily

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Will bitcoin dip after this FOMC meeting like before? Bitcoin briefly surged above $74,000 ahead of the March FOMC meeting, but historical data reveals that BTC has dropped after nearly every Fed mee...

18 Mar 2min

Why Mastercard is Acquiring a Stablecoin Company for $1.8B | CoinDesk Daily

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17 Mar 2min

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17 Mar 10min

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