Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Episoder(472)

The Brewery Talent Crisis: What to Know and What to Do

The Brewery Talent Crisis: What to Know and What to Do

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just with...

12 Nov 202545min

Brewery Expansion: Golden Ticket or Achilles' Heel?

Brewery Expansion: Golden Ticket or Achilles' Heel?

Business is consistent, staff is solid, cash flow is more than adequate, and I have a great idea/opportunity for another tap room….so should I do it?"This feels like the ultimate question for the brew...

10 Nov 20251h

Staff Education For Customer Service

Staff Education For Customer Service

Your service staff is tasked with presenting your beers to customers in your taproom or brewpub, which makes each of them ad hoc members of your sales staff. They might be great bartenders or servers,...

8 Nov 202529min

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

Running a craft brewery today isn’t easy—markets are unpredictable, costs are rising, and competition is fierce. The real question is, how do you not just survive, but thrive in all this chaos?Join us...

5 Nov 202527min

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state mark...

3 Nov 202554min

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strate...

1 Nov 20251h

What to Know Before You Buy or Sell a Brewery

What to Know Before You Buy or Sell a Brewery

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than t...

29 Okt 202556min

What the Hemp? Adding THC Beverages to the Menu

What the Hemp? Adding THC Beverages to the Menu

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Top...

27 Okt 202528min

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