Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.


Key topics include:

  • How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways
  • How to leverage your taproom and assets that are underutilized to drive profit when it matters most
  • Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
  • The power of strategic partnerships amongst other businesses
  • Overcoming the fear of failure which holds many of our bold ideas back


Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.


Stay up to date with CBP: http://update.craftbeerprofessionals.org


Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/

Episoder(471)

Crafting Talent on a Pint Sized Budget

Crafting Talent on a Pint Sized Budget

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budg...

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Intentional Growth: How to Expand Without Losing Control

Intentional Growth: How to Expand Without Losing Control

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the busine...

18 Okt 20251h 4min

Benchmarking and Profit Mapping for Breweries

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Uncover where your brewery truly makes money by identifying key profit drivers across products, customers, and channels. In this session, you’ll learn how to benchmark your financial performance again...

15 Okt 202555min

Profit Driven Taproom Marketing - Proven 10X Programs

Profit Driven Taproom Marketing - Proven 10X Programs

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on ba...

11 Okt 202540min

Beer's Better Half: Rethinking Your Food Game

Beer's Better Half: Rethinking Your Food Game

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a ...

8 Okt 202549min

Innovative Ways to Drive Taproom Traffic

Innovative Ways to Drive Taproom Traffic

We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. ...

1 Okt 20251h 3min

NA Beer and THC Beverages in the Taproom

NA Beer and THC Beverages in the Taproom

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and you...

24 Sep 20251h 5min

Beer is Agriculture

Beer is Agriculture

In this session, we’ll dig into the hard work behind two of beer’s essential ingredients: malt and hops. You’ll hear directly from barley growers and hop producers about what matters most, how each ha...

17 Sep 202556min

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