029 - Resident and On Site Staff Experience as a Key Differentiator

What happens when you blend data, empathy, and innovation to transform how we live? In this episode of PropTech Pulse, host Shelley Robinson sits down with Ben Pleat https://www.linkedin.com/in/pleat/, CEO of Cobu, to explore how community-building and tech can coexist—and even amplify each other—in the multifamily housing world.
Ben shares why the future of property management isn’t just about automation or streamlining processes, but about building relationships that drive retention, satisfaction, and referrals. With a fresh take on AI, personalized data, and purpose-driven leadership, Ben explains how the Cobu team is changing the way we think about resident experience—culminating in a new leasing model announcement that could reshape the industry.
What’s Covered in This Episode:
-Why does building real human connections matter in a tech-powered multifamily environment?
-What Cobu is doing to align purpose, tech, and resident satisfaction
-The key to retention is personalized resident experiences backed by smart data
-How community-driven strategies can improve operations and resident well-being
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