Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1030)

Bonus Episode: Town Hall on Higher Education

Bonus Episode: Town Hall on Higher Education

Scott hosted a live town hall with a panel of experts on higher education to answer listener questions and provide some clarity on the challenges colleges and universities now face in wake of the pand...

9 Aug 20201h 8min

Have No Fear

Have No Fear

Scott explains what acquiring TikTok would mean for a company like Microsoft. He also answers listener questions about whether every brand can rebuild itself, why taking risks is the key to success, a...

6 Aug 20201h 6min

Less is More

Less is More

Tim Wu, a professor of law, science and technology at Columbia University, author, and a contributing opinion writer for the New York Times breaks down everything you need to know about antitrust. Tim...

30 Jul 202056min

Benchmarking, Brand Strategy, and Starting Fresh

Benchmarking, Brand Strategy, and Starting Fresh

Scott shares his thoughts on the House Judiciary Antitrust Subcommittee’s upcoming hearing with the CEOs of Amazon, Apple, Facebook, and Google. He also explains why your business should be in the gam...

23 Jul 202051min

Predictions, COVID-19, and Loving Others

Predictions, COVID-19, and Loving Others

Scott breaks down the streaming wars and shares why he thinks Peacock’s strategy is interesting but difficult — consumers are busy and want a clear value proposition. He also explains what happens in ...

16 Jul 202056min

Disruption is Due

Disruption is Due

Richard Florida joins Scott to discuss COVID-19’s impact on cities and suburbs. Richard explains why he thinks the idea that this is the end of cities is overblown and how the pandemic poses an opport...

9 Jul 202056min

Getting Unstuck

Getting Unstuck

Scott begins by breaking down the business move we’re all thinking about: Lululemon buying Mirror for $500 million. Adam Alter then joins Scott to discuss behavioral addiction during COVID, the power ...

2 Jul 202059min

Exploitation Economy

Exploitation Economy

Scott discusses how the Tech Giants will see a snapback in their US advertising revenue, as well as how the disruption to higher education has already begun and why universities need to rethink their ...

25 Jun 202046min

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