Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1030)

Bring Forgiveness

Bring Forgiveness

Geoffrey Miller, an evolutionary psychologist and associate professor of psychology at the University of New Mexico, joins Scott to discuss effective altruism, virtue signaling, and existential risks ...

18 Jun 202044min

Be Quiet and Listen

Be Quiet and Listen

Dorothy A. Brown, professor of law at Emory University, joins Scott to contextualize what’s happening with the protests and poses some solutions for leaders in the corporate world. Scott also shares s...

11 Jun 202058min

Slow Thinking

Slow Thinking

Professor and Dean Emeritus of NYU Stern School of Business and economist, Peter Henry, joins Scott to discuss the inevitability of the moment we’re in surrounding the Black Lives Matter movement, sys...

4 Jun 202028min

 Get to a Platform

Get to a Platform

Scott discusses why the optimism around when life can resume to normalcy is problematic, as well as how vaccination is going to become an industry that creates trillions of dollars in shareholder valu...

28 Mai 202043min

Moral Illusions

Moral Illusions

Sam Harris joins Scott to discuss current economic constructs, America’s failure to lead during the pandemic, and what’s to come on the other side of this crisis. Harris also shares ways to live a mor...

21 Mai 20201h

A Position of Strength

A Position of Strength

Scott brings on Paul Rabil, professional athlete and cofounder of the Premier Lacrosse League, to hear how he pivoted his business during this time and his advice to other entrepreneurs whose business...

14 Mai 202029min

Examine Your Burn

Examine Your Burn

Josh Brown joins Scott to share his thoughts on PPP and how you should be assessing the stock market. Scott also discusses the difference between tech giants Elon Musk and Jeff Bezos, and why Amazon i...

7 Mai 202038min

 Stop Keeping Score

Stop Keeping Score

Scott Galloway discusses the need for a Corona Corps and also shares his conversation with Stephanie Ruhle, NBC News Business Correspondent and MSNBC Anchor, to hear how she’s navigated her career. An...

30 Apr 202036min

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