AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Mai 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Episoder(827)

Does everyone need to know how to code?

Does everyone need to know how to code?

Sophia is the founder of Tech for Non-Techies. What's the business about? Helping people have a working understanding of tech without making them feel their skills aren't fit for purpose. As a non-tec...

25 Jun 202142min

Vee Mistry and the ongoing challenge of increasing diversity in technology.

Vee Mistry and the ongoing challenge of increasing diversity in technology.

Vee took an unusual route into the technology industry, but it's landed her in a leadership role that involves technical skills, people skills and creativity. Sadly her story is still rare in the indu...

22 Jun 202129min

What's the future of movement around our cities? Bolt think they know...

What's the future of movement around our cities? Bolt think they know...

Sam Raciti, General Manager of Bolt in the UK, tells us how the pandemic affected their business, how they see micro-mobility offering green, sustainable choices to urban travel and how they expect to...

18 Jun 202136min

Benji explains why friction is the force that gives meaning to your engagements.

Benji explains why friction is the force that gives meaning to your engagements.

Benji Vaughan, CEO and founder, tells us why his company isn't interested in data, he just wants to give you the tools to monetise meaningful engagements.

15 Jun 202137min

Leva provides hope to chronic pain sufferers

Leva provides hope to chronic pain sufferers

Eric, CEO and co-founder of Leva Clinic describes the appalling situation regarding chronic pain in the UK, and tells us why a digital lab can provide hope to those people suffering.

11 Jun 202134min

Are e-bikes the transport of choice for a hybrid working world?

Are e-bikes the transport of choice for a hybrid working world?

Jamie Milroy gave up a career in economics to launch DASH, a subscription-base e-bike provider. For just £30 or £40 per month workers can get a bike, helmet and services. Why is that important? For on...

8 Jun 202138min

We look forward and explore how hybrid working could improve the careers of women in tech.

We look forward and explore how hybrid working could improve the careers of women in tech.

Geraldine in the Chief Revenue Officer at Personio, a business helping SMEs unlock their productive potential. Today we're talking about culture, and the role of the pandemic in women's careers. We kn...

4 Jun 202136min

Family is everything, and Kin are there to keep you together, safely.

Family is everything, and Kin are there to keep you together, safely.

Family is everything; but over the past year we've been more distant than ever. Kin founders Matt and Michael have tapped into that, but also the movement of "sharenting" and keeping your loved ones, ...

1 Jun 202130min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
tomprat-med-gunnar-tjomlid
rss-avskiltet
nasjonal-sikkerhetsmyndighet-nsm
smart-forklart
teknisk-sett
energi-og-klima
shifter
rss-impressions-2
elektropodden
rss-alt-vi-kan
teknologi-og-mennesker
pedagogisk-intelligens
hans-petter-og-co
rss-ki-praten
kunstig-intelligens-med-morten-goodwin
rss-fjorsilkebris-podcast
rss-bouvet-bobler
rss-alt-som-gar-pa-strom