AI, Brand Blandness & the Creative Fight to Stand Out
Tech Talks23 Mai 2025

AI, Brand Blandness & the Creative Fight to Stand Out

In this conversation recorded at Web Summit Rio, David Savage sits down with Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, to unpack the tension between creativity, AI, and brand identity. Lisa challenges the notion that AI equals innovation—arguing that in too many cases, it simply accelerates blandness. With nearly two decades of design and strategy experience, she explains why truly distinctive branding still requires human insight, cultural fluency, and original thought. This episode is a must-listen for brand leaders, marketers, and creative technologists who want to build relevance in an increasingly automated world.

Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at ⁠⁠www.nashsquared.com⁠⁠

The music on Tech Talks is created by London artist Lemzi: ⁠⁠www.lemzi.com⁠

Episoder(827)

Is this the Wikipedia of product search?

Is this the Wikipedia of product search?

Thomas Vosper turned redundancy into opportunity as a first-time founder at the age of 40. Taking years of ecommerce experience, he's built a disruptive marketplace offering shoppers a complete view o...

28 Mai 202136min

Hear from Amy, the founder reclaiming the word "Moody".

Hear from Amy, the founder reclaiming the word "Moody".

Amy Thomson is a founder, and author, on a mission to reclaim the word 'moody' and help women to understand their bodies, cycles, and how that affects both their physical and mental health. Later in ...

25 Mai 202136min

Is your business really listening to its customer's voice?

Is your business really listening to its customer's voice?

Robert Glaesener, CEO of Talkwalker, talks about his mission to help world-leading brands activate the voice of their customer in real-time. Talkwalker look to go beyond social listening using an AI-p...

21 Mai 202121min

Why there is more to mobile gaming that Google Play and the App store!

Why there is more to mobile gaming that Google Play and the App store!

Michael is the CEO and co-founder of GameBake, a company blowing the global mobile gaming distribution market wide open. The company is pre-launch, so find out the steps they took to get to this stage...

18 Mai 202130min

Data and NLP are driving better patient outcomes in dealing with mental health conditions

Data and NLP are driving better patient outcomes in dealing with mental health conditions

Andy Blackwell, Chief Science Officer at Ieso Digital Health, talks candidly about the impact of the pandemic on mental health, on how we can ensure people feel safe accessing therapy, and what techno...

14 Mai 202128min

In the 400th show we ask why more women aren't in the industry than at the time of episode 1.

In the 400th show we ask why more women aren't in the industry than at the time of episode 1.

In our 400th show we're tackling gender diversity with four incredible friends of Tech Talks; Vanessa Vallely, Yessi Bello-Perez, Vero Vergara and Cat Wildman. Also, who are you, Mongolian fan(s)? ht...

11 Mai 202143min

Spotify are determined to take you on an audio journey, not just to the next click.

Spotify are determined to take you on an audio journey, not just to the next click.

Oskar Stal is VP Personalisation at Spotify, and joins the podcast to talk us through the vision the world's largest audio streaming service has for us. It's not about the next click, but a journey. H...

7 Mai 202139min

Ben Hansford explains why a break with tradition can create digital boot camps up to the task!

Ben Hansford explains why a break with tradition can create digital boot camps up to the task!

Ben is MD of Apprenticeships at Firebrand Training. In this latest episode we chat about the challenges facing those looking into the market, why there is resistance from business when they're so shor...

4 Mai 202137min

Populært innen Teknologi

lydartikler-fra-aftenposten
romkapsel
tomprat-med-gunnar-tjomlid
rss-avskiltet
nasjonal-sikkerhetsmyndighet-nsm
teknisk-sett
energi-og-klima
smart-forklart
elektropodden
rss-impressions-2
shifter
rss-alt-vi-kan
pedagogisk-intelligens
rss-ki-praten
teknologi-og-mennesker
hans-petter-og-co
fornybaren
rss-for-alarmen-gar
rss-snakk-om-sikkerhet
rss-heis