Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution. Mentions Want our ultimate guide to Vibe Marketing? Get it here: https://clickhubspot.com/ain Alex Lieberman https://www.linkedin.com/in/alex-lieberman/ Morning Brew https://www.morningbrew.com/ Claude https://claude.ai/ Zapier https://zapier.com/ beehiiv https://www.beehiiv.com/ Cursor https://www.cursor.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=cSXf6WvFZOw&t=1905s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Episoder(425)

Sailing out of the Sea of Sameness

Sailing out of the Sea of Sameness

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a bra...

28 Apr 202239min

Framework Thinking for Success With Alex Lieberman

Framework Thinking for Success With Alex Lieberman

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/ent...

26 Apr 202245min

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition. Join hosts, Kipp Bodnar and Kieran...

21 Apr 202240min

Be The Most Interesting Brand In Your Market with Ross Simmonds

Be The Most Interesting Brand In Your Market with Ross Simmonds

77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance...

19 Apr 202244min

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan

‘Half-Baked Marketing Ideas’ with Kipp Bodnar and Kieran Flanagan

Listen as Kipp and Kieran brainstorm fresh marketing ideas to help five real businesses differentiate themselves. You’ll hear creative strategies for Sticky Tasks, Wurkr, Wisp, Toggl, and Stampede.  ...

12 Apr 202230min

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

Place Your Bets (On Media, Community, And Brand) With Mayur Gupta

This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA....

5 Apr 202232min

Web 3, Customer Acquisition, and Value Props (Twittersode)

Web 3, Customer Acquisition, and Value Props (Twittersode)

Get ready for some high-level perspective and conversation on how you can move your business forward! This week, hosts Kipp Bodnar and Kieran Flanagan go on a Twitter deep dive on fascinating things ...

5 Apr 202235min

Why Marketing Against The Grain?

Why Marketing Against The Grain?

Welcome to Marketing Against the Grain! An all-new HubSpot original show.  Why should you listen? Our hosts, Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) will take you ...

5 Apr 20222min

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