Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps
Ankler Agenda13 Jun 2025

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(271)

BONUS EP: Comcast Is Leaving Hollywood. What Now for NBCU?

BONUS EP: Comcast Is Leaving Hollywood. What Now for NBCU?

Another Monday, another huge deal in Hollywood. Two weeks ago, Fox Corp. announced its intentions to acquire Roku for $22 billion. Now, it’s Comcast’s turn — in reverse. Today, the company revealed ...

30 Jun 35min

BONUS EP: What Is Cannes Lions — and Why YouTube vs. Netflix Was All the Talk

BONUS EP: What Is Cannes Lions — and Why YouTube vs. Netflix Was All the Talk

Oprah flew in to close deals, FOX Entertainment CEO Rob Wade came to talk up his investment in creator-led programming and even the Teletubbies arrived, ready to party. Last week, a cross-section of d...

30 Jun 37min

The World Cup’s Streaming Cash Machine

The World Cup’s Streaming Cash Machine

Leave it to the U.S. sports-TV machine to turn three-minute hydration breaks at the FIFA World Cup — a new feature to prevent players from collapsing in the heat — into a multimillion-dollar ad opport...

25 Jun 30min

BONUS EP: Roku’s Charlie Collier on Fox Deal & Beating Big Tech for Ad Dollars

BONUS EP: Roku’s Charlie Collier on Fox Deal & Beating Big Tech for Ad Dollars

At Cannes Lions, the exec tells Ankler CEO Janice Min how the hardware behemoth became a streaming empire — 'We really do have almost Super Bowl-size audiences every day' — and makes his first public ...

24 Jun 32min

BONUS EP:  The Nithya Raman Interview: ‘Let’s Celebrate Making Things in L.A. Again’

BONUS EP: The Nithya Raman Interview: ‘Let’s Celebrate Making Things in L.A. Again’

Los Angeles mayoral candidate and Los Angeles City Council member Nithya Raman is acutely aware of what’s at stake as local Hollywood production craters — 42,000 jobs lost over two years between 2022 ...

23 Jun 28min

Would You Rather: Spend $18B on Shows or $22B on Roku?

Would You Rather: Spend $18B on Shows or $22B on Roku?

Would you rather spend $18 billion a year on content like Netflix does, or $22 billion once to buy the remote? That’s the bet Fox Corp. is making with its blockbuster acquisition of hardware and distr...

18 Jun 27min

BONUS EP: Sean McNulty & Peter Kafka on Fox Buying Roku and What it All Means

BONUS EP: Sean McNulty & Peter Kafka on Fox Buying Roku and What it All Means

Nothing like a $22 billion deal to start a week, as Fox was revealed as the mystery buyer for the Roku business — furthering Lachlan Murdoch’s company’s diversification from being heavily based in the...

16 Jun 30min

The New Podcast Wars: Streaming Now

The New Podcast Wars: Streaming Now

It’s a deal that would have been unimaginable a decade ago — maybe even two years ago. But last month, motivational speaker and On Purpose host Jay Shetty signed a reported $100 million agreement to m...

11 Jun 31min

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