Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps
Ankler Agenda13 Jun 2025

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(244)

Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Like sand through the hourglass, so are the mergers of our lives. With the Warner Bros. board now in a 10-day window to respond to Paramount’s newly hostile counteroffer, Hollywood is nearly guarantee...

11 Des 202535min

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

WGA West president Michele Mulroney has a message for Netflix chief Ted Sarandos and Warner Bros. Discovery head David Zaslav: “We want there to be consideration of industry workers in these conversat...

9 Des 202531min

BONUS EP: Netflix-WBD Panic & Chaos in a Hollywood ‘Looking for Some Answers’

BONUS EP: Netflix-WBD Panic & Chaos in a Hollywood ‘Looking for Some Answers’

Elaine Low, Natalie Jarvey, Sean McNulty and Lesley Goldberg all gathered Friday morning for a special live episode of Ankler Agenda to break down the repercussions of potentially the most significant...

6 Des 20251h 1min

Enter The Warner Bros. Thunderdome

Enter The Warner Bros. Thunderdome

One studio to rule them all and in the darkness bind them: Netflix, Paramount Skydance and Comcast have submitted new bids to buy Warner Bros. Discovery, part or parcel. One’s got cash (Netflix), anot...

4 Des 202538min

How ‘Wicked’ Women Saved the Movies

How ‘Wicked’ Women Saved the Movies

After ignoring weeks of theatrical disappointments, moviegoers fell under the spell of Wicked: For Good last weekend to the tune of almost $150 million in North America. Who does the industry have to ...

25 Nov 202532min

The Clock Strikes Midnight for Warner Bros.

The Clock Strikes Midnight for Warner Bros.

How long before Warner Bros. becomes another studio swallowed up by David Ellison? With final bids for WBD due this week, all eyes remain on Paramount Skydance — despite the Comcast and Netflix red he...

20 Nov 202534min

BONUS EP: ‘The Rushfield Lunch’ with Mike De Luca & Pam Abdy on Making Box Office History in the Face of ‘Surreal’ Criticism

BONUS EP: ‘The Rushfield Lunch’ with Mike De Luca & Pam Abdy on Making Box Office History in the Face of ‘Surreal’ Criticism

In this special bonus Ankler Agenda episode, Richard Rushfield chats with Warner Bros. Motion Picture Group co-chairs Michael De Luca and Pamela Abdy about their journey to Warners, their record-break...

16 Nov 202556min

AI Warning Signs — and How Hollywood Invited the Enemy Inside

AI Warning Signs — and How Hollywood Invited the Enemy Inside

Hollywood had its eyes on Web Summit Lisbon this week — where Tilly Norwood creator Eline van der Velden joined Ankler Media EIC Janice Min to showcase her AI “actress.” But Wild Sheep Content CEO Eri...

13 Nov 202536min

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