Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps
Ankler Agenda13 Jun 2025

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(245)

AI Warning Signs — and How Hollywood Invited the Enemy Inside

AI Warning Signs — and How Hollywood Invited the Enemy Inside

Hollywood had its eyes on Web Summit Lisbon this week — where Tilly Norwood creator Eline van der Velden joined Ankler Media EIC Janice Min to showcase her AI “actress.” But Wild Sheep Content CEO Eri...

13 Nov 202536min

Bari Weiss, MS Now & the Sad Battle for the Last TV News Viewer (Age: 70)

Bari Weiss, MS Now & the Sad Battle for the Last TV News Viewer (Age: 70)

Election Day had New York City’s Gen Z cheering in the streets as proud socialist Zohran Mamdani crushed the Democratic establishment (in the form of disgraced state governor-turned-flop independent c...

6 Nov 202542min

Hollywood Alarm as Recession Indicators Rack Up

Hollywood Alarm as Recession Indicators Rack Up

Thousands of jobs lost at Paramount Skydance and Amazon, quiet panic on the Warner Bros. Discovery lot, shoot days in L.A. on a continued decline — all while streaming churn, anecdotally, is becoming ...

30 Okt 202532min

Coming Soon: "Ankler Agenda with Elaine Low"

Coming Soon: "Ankler Agenda with Elaine Low"

This Thursday, "The Ankler Podcast" relaunches as "Ankler Agenda," hosted by Elaine Low. Elaine, author of Ankler Media’s popular “Series Business” newsletter, will be joined weekly by her Ankler coll...

30 Okt 202551s

Emergency Pod: WBD’s Endgame Era Begins

Emergency Pod: WBD’s Endgame Era Begins

Another week, another industry-warping Hollywood shake-up. As Warner Bros. Discovery plants a “For Sale” sign in its yard, a Streaming Wars endgame is being unleashed. Is the billionaire class going t...

22 Okt 202533min

The Shocking Revenge of Reality TV

The Shocking Revenge of Reality TV

A show filmed in real time, airing almost daily, and pulling in billions of viewing minutes a week? Prestige TV could never. But Love Island USA and other reality juggernauts are proving America is en...

16 Okt 202529min

10 Showrunners Shaping TV — Right as GPT-5 Rewrites Everything

10 Showrunners Shaping TV — Right as GPT-5 Rewrites Everything

The strangest thing about the new iteration of ChatGPT? The sudden and full-throated embrace by once-squeamish execs and writers, says Reel AI columnist Erik Barmick (just ask around about the “GPT-5 ...

9 Okt 202529min

Hollywood's Gen Z Blindspot, Starring Taylor Swift

Hollywood's Gen Z Blindspot, Starring Taylor Swift

Forget the government shutdown — President Trump is back to targeting entertainment, from YouTube’s $24.5 million settlement with him to a floated “100 percent tariff” on foreign-made films. Host Elai...

2 Okt 202529min

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