Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps
Ankler Agenda13 Jun 2025

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(249)

Love, Loss & Drama: Swift, Netflix, Paramount

Love, Loss & Drama: Swift, Netflix, Paramount

And here you thought Hollywood might coast into Labor Day. Instead, summer’s final days delivered both the inevitable — Taylor Swift and Travis Kelce’s engagement — and the unexpected: Netflix OG vete...

28 Aug 202529min

How TV Became a 24/7 Sports Bar

How TV Became a 24/7 Sports Bar

Comedies, dramas, animation and reality may be Hollywood’s bread and butter, but when it comes to what Americans actually watch the most, it’s live sports — and now, an avalanche of shoulder programmi...

21 Aug 202531min

‘And Just Like That’... Streamers Want Rom-Coms, Agents Want Creators

‘And Just Like That’... Streamers Want Rom-Coms, Agents Want Creators

It’s the end of an era — again — as the surprise finale of And Just Like That has fans bidding farewell (once more) to Carrie Bradshaw & Co. Elaine Low, Sean McNulty and Natalie Jarvey share their tak...

15 Aug 202530min

Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups

Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups

Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, Dealmakers’ As...

7 Aug 202529min

WBD Divorce, Netflix 'KPop' Frenzy: Film’s Split Screen Summer

WBD Divorce, Netflix 'KPop' Frenzy: Film’s Split Screen Summer

After just three years, the newlyweds known as Warner Bros. Discovery are headed for splitsville. Who gets the house? The dog? Elaine Low, Sean McNulty and Natalie Jarvey break down the Hollywood divo...

31 Jul 202533min

Gen X Career Crisis & Colbert Collapse

Gen X Career Crisis & Colbert Collapse

What do Stephen Colbert and an entire generation of Hollywood veterans have in common? They're both facing abrupt career disruption. Elaine Low, Sean McNulty and Natalie Jarvey explore the existential...

24 Jul 202536min

The Epic Cable TV Swap Meet Begins

The Epic Cable TV Swap Meet Begins

Elaine Low and Lesley Goldberg dive into the world’s biggest media swap meet about to start: the great cable TV sell-off. They reveal who’s selling the declining assets, who’s actually buying them and...

17 Jul 202531min

Meet the 'New Paramount': Cindy, Crumbling Cable & Chaos

Meet the 'New Paramount': Cindy, Crumbling Cable & Chaos

As the Paramount–Skydance merger lurches toward an Oct. 4 deadline, Elaine Low, Sean McNulty, Lesley Goldberg and Ashley Cullins break down the latest on who’s in, who’s out, what Cindy Holland will d...

11 Jul 202531min

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