104. Our Lessons from FY25 That Actually Moved The Needle In Our Business This Year

In this reflective and strategy-packed episode, Jess and Meg look back on the biggest lessons, shifts, and breakthroughs that defined their FY25—both personally and professionally. From evolving team leadership and launching high-converting events to navigating ad funnels and implementing time audits, they pull back the curtain on what it really takes to grow and lead in business. They explore the importance of identity in shaping outcomes, why decisive action trumps overplanning, and how to strategically protect your energy while building a brand that scales.You’ll also hear insights on optimizing operations, elevating mentorship, and the value of choosing the right environments (and people) to surround yourself with.Whether you're leading a growing team, scaling offers, or simply want to step into a more empowered version of yourself, this episode offers real, actionable perspective.

Meg is a Business Mentor for online health and fitness coaches who are done with generic strategies, and ready to build a business that actually reflects the depth of what they do.

She helps coaches create a streamlined client journey that delivers life-changing results — not just through systems, but through psychology-backed coaching that goes beyond macros and mindset soundbites.

With a decade of experience running a multi-6 figure fitness coaching company herself (MGTVY Coaching), Meg will guide you on how to coach with more impact, build a community of clients who never want to leave, show up online with clarity and authenticity, and sell with absolute conviction.

The result? High monthly recurring revenue and a business you are excited to wake up for.

📈🦄 Book your FREE discovery call today https://calendly.com/meg-mgtvy/discovery-call

💪🏼🍎 Enquire for health and fitness coaching with MGTVY https://www.megtovey.com/game-plan-session

💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

To learn more about mentorship, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority

Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy

Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Chapters:

• 00:00 – Introduction: Business growth, life updates & FY25 reflections

• 01:43 – Business scaling: Hiring, ad management, and delegation

• 06:56 – Leadership development and team training systems

• 07:50 – Time audits: Evaluating task categories and strategic focus

• 08:37 – HB Academy Open Day: Community engagement and brand visibility

• 12:12 – Transforming events into conversion opportunities

• 18:26 – Sales strategy: Pre-sale offers and nurturing leads

• 21:09 – Launch strategy: Client case study and campaign execution

• 22:22 – Mentorship value across different industries

• 24:55 – Systems transition: Platform consolidation for scalability

• 25:42 – Exploring Instagram broadcast channels for audience engagement

• 27:10 – FY25 Lessons: 5 Lessons

• 46:04 – Wrap-up: Your FY25 recap and FY26 recalibration