Use This Free Tool To Win Traffic From ChatGPT

Use This Free Tool To Win Traffic From ChatGPT

Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search. Mentions Want Kipp's Custom GPT for AI SEO? Get it here: https://clickhubspot.com/prn Perplexity https://www.perplexity.ai/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Episoder(420)

The CMO Show. How to Find One. How to Be One.

The CMO Show. How to Find One. How to Be One.

The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a deep dive on how to categorize marketing leaders to your business needs, how to give your team the ...

7 Jun 202240min

How Rationality F’s up your B2B Strategy

How Rationality F’s up your B2B Strategy

How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is a...

2 Jun 202237min

Turning a Problem into an Opportunity

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As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change.  Kipp and Kieran give tangi...

31 Mai 202220min

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (wi...

26 Mai 202214min

Leadership Lessons, Needing to Win, and Cards Against Humanity

Leadership Lessons, Needing to Win, and Cards Against Humanity

Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management heuristics on how you can be an effective marketing leader. They also discuss how to be a leader vs...

24 Mai 202236min

Marketing Monopoly

Marketing Monopoly

It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for monopoly properties. They’re talking about email marketing, outbound marketing tactics, brand marketing,...

19 Mai 202238min

Using Social Dynamics to Build Community with Capri Wheaton

Using Social Dynamics to Build Community with Capri Wheaton

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to talk about how to scale a community using unscalable tactics, creating feed-based hype around your ...

17 Mai 202233min

Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...

12 Mai 202240min

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