How this indie movie used psychology to beat Hollywood
97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete aga...
28 Jul 202525min
Why naming a dish “field-grown” doubled sales
How would you encourage sustainable behaviour? You might assume logical messages work best. Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”. But today’s guest on Nudge has ...
21 Jul 202526min
Three tricks Super Mario uses to keep gamers hooked
Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Becau...
14 Jul 202521min
This single text made girls 45% more likely to get vaccinated
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye...
7 Jul 202522min
A surprisingly effective way to persuade (almost) anyone
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romant...
30 Jun 202525min
The surprising true story behind “the greatest ad ever made”
Most marketers will remember Apple’s 1984 ad. Many consider it the “greatest ad of all time”. But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed. Wh...
16 Jun 202526min
Instagram failed until it made THIS simple change
Instagram wasn’t always a runaway success. The first version of the app flopped. However, the Instagram founders were taught a behavioural science model that transformed their work. Today on Nudge...
9 Jun 202526min
