The Move in Pushing Creative Boundaries in Healthcare with Jim Larmon
The Move12 Sep 2024

The Move in Pushing Creative Boundaries in Healthcare with Jim Larmon

In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector. Topics discussed include the importance of emotional connections in advertising, the need for authentic and human-centered narratives, and the challenges and benefits of taking creative risks. Jim shares his journey from working with fun brands to focusing on healthcare, emphasizing that a brand's story can resonate deeply with its audience regardless of the industry. He provides practical advice on overcoming resistance to creative risks and the significance of simplicity and authenticity in messaging, even on limited budgets. Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(26)

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decis...

18 Mar 202536min

The Move in Building a Professional Network with Joy Sutton

The Move in Building a Professional Network with Joy Sutton

In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of...

18 Des 202448min

The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her uni...

10 Des 202430min

The Move in Healthcare Marketing to GenX

The Move in Healthcare Marketing to GenX

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectiv...

3 Des 202438min

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Mar...

19 Nov 202437min

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every ...

13 Nov 20241h 12min

The Move in Healthcare Marketing Technology with Dan Lavelle

The Move in Healthcare Marketing Technology with Dan Lavelle

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mothe...

25 Okt 202439min

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and ...

17 Okt 202437min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
lederpodden
rss-pa-konto
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
liberal-halvtime
rss-markedspuls-2
pengesnakk
okonomiamatorene
rss-politisk-preik