Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild. Key takeaways: Understanding the rising interest in wine education while consumption is in decline. How to empower trade professionals to educate customers confidently, without overwhelming them. Tips for translating Italian wine stories into language that resonates with American consumers. More about the guest: Andrea Eby Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of experience in the wine trade. In 2020 she founded Vinsanity Consulting and Vinsanity School of Wine in Winnipeg, Canada. She imports Italian wines and consults for Italian wineries looking for help to navigate the complex Canadian market. Connect: Website: https://www.winescholarguild.com/ Instagram: https://www.instagram.com/andrea_elizabeth_eby/ LinkedIn: https://www.linkedin.com/in/andreaeby More about the host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2511)

Ep. 351 Monty Waldin on Biodynamic Wine | Dynamizing

Ep. 351 Monty Waldin on Biodynamic Wine | Dynamizing

Italian Wine Podcast Episode 351: Monty Waldin, podcast host and author of "Biodynamic Wine" introduces us to biodynamic practices. Monty shines a light for those curious about what is going on behind the scenes in the production of biodynamic wine. This week we see how biodynamic preparations are stirred into water for application on cultivated fields. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," gives a much more thorough account of the methods and practices discussed. For a limited time Infinite Ideas is offering a 15% discount off the book. Check Italian Wine Podcast social media channels for details.

14 Jul 202013min

Ep. 350 Pedro Ballesteros Torres MW

Ep. 350 Pedro Ballesteros Torres MW

Italian Wine Podcast Episode 349: Monty Waldin hears from Pedro Ballesteros Torres MW in Belgium. Pedro explains that lifelong education takes passion and self-knowledge. Pedro consistently works to elevate Mediterranean grapes and wines on the world stage. Supported by: Vinitaly International Academy. Join VIA!

13 Jul 202021min

Ep. 349 #iobevoacasa - LOCKDOWN SERIES | Michelle Erland and Laura Felluga

Ep. 349 #iobevoacasa - LOCKDOWN SERIES | Michelle Erland and Laura Felluga

Laura Felluga has a world of experiences and hobbies that she’s picked up through travels and that she’s continued to cultivate while quarantining at home. Here, she shares some of these with Michelle Erland. Examples include phrases in foreign languages such as Chinese and Italian, as well as meditation techniques she picked up in India. Laura is impressed by the beauty and similarities among diverse cultures, in addition to the importance of finding concentration and balance to get through a busy day.

12 Jul 202015min

Ep. 348 #everybodyneedsabitofscienza | Asami Yoshikawa Question

Ep. 348 #everybodyneedsabitofscienza | Asami Yoshikawa Question

💡 Please consider donating any amount to support the Italian Wine Podcast - donate here www.italianwinepodcast.com/donate-to-show/ and receive a free hard copy of The Jumbo Shrimp Guide to Italian Wine! Italian Wine Podcast Episode 348: What is Scienzay up to these days? It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question from Asami Yoshikawa: Italian Wine Ambassador and actress from Tokyo. She is looking forward to steal Professor Scienza's secret of longevity, after hearing rumors that SOMEONE (cough Stevie Kim cough) spread around about him being 100 years old... Someone's jelly!! Musical Guest: Ketsa - Check him out! ketsamusic.com/ Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107

8 Jul 20207min

Ep. 347 Jumbo Shrimp Guide | Major Grape Families and Groups

Ep. 347 Jumbo Shrimp Guide | Major Grape Families and Groups

Italian Wine Podcast Episode 347: Joy Livingston narrates still more Jumbo Shrimp Guide to Italian Wine. This week we propose major Italian grape "families" or "groups" as a simplified way of approaching the study of Italian grapes and wine. Wines you absolutely, positively must try include Schiava Gentile, Schioppettino, and Erbaluce. Supported by: Jumbo Shrimp Guide to Italian Wine from Positive Press. Paperback available from positivepress.net, Kindle version on Amazon.

8 Jul 202015min

Ep. 346 Monty Waldin on Biodynamic Wine | Using Biodynamic Compost

Ep. 346 Monty Waldin on Biodynamic Wine | Using Biodynamic Compost

Italian Wine Podcast Episode 341: Host Monty shares the secrets of biodynamic preparations from his book "Biodynamic Wine." Have you every wondered "what do I do now with all of this biodynamic compost I've just made?" Then tune in as Monty explains how to site your compost piles and how to apply the finished product to fields. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," gives a much more thorough account of the methods and practices discussed. For a limited time Infinite Ideas is offering a 15% discount off the book. Check Italian Wine Podcast social media channels for details.

7 Jul 202014min

Ep. 345 Emma Gao

Ep. 345 Emma Gao

Italian Wine Podcast Episode 345: Monty Waldin connects with Emma Gao of Silver Heights Winery in China. Emma is one of the winemakers helping to drive the craft in the Ningxia Province near Yinchuan. In addition, Emma is a member of the Vinitaly International Academy community and all-around amazing person. Supported by: Vinitaly International Academy. Join VIA!

6 Jul 202012min

Ep. 344 #iobevoacasa - LOCKDOWN SERIES | Michelle Erland and Lawrence Cronin

Ep. 344 #iobevoacasa - LOCKDOWN SERIES | Michelle Erland and Lawrence Cronin

Lawrence Cronin shares his lockdown experience in spontaneous and light discussion with Michelle Erland. Lawrence likes to make stuff up on his guitar as one of his hobbies, though he wouldn’t call it songwriting per se (definitely a must watch!). His other passions (besides wine making) include driving his motorcycle, watching children’s television shows with his son, and riffing on traditional Italian cooking with his wife. One sentiment would sum up Lawrence’s existence: "my heart's in New York, my soul's in Sicily."

5 Jul 202017min

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