Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild. Key takeaways: Understanding the rising interest in wine education while consumption is in decline. How to empower trade professionals to educate customers confidently, without overwhelming them. Tips for translating Italian wine stories into language that resonates with American consumers. More about the guest: Andrea Eby Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of experience in the wine trade. In 2020 she founded Vinsanity Consulting and Vinsanity School of Wine in Winnipeg, Canada. She imports Italian wines and consults for Italian wineries looking for help to navigate the complex Canadian market. Connect: Website: https://www.winescholarguild.com/ Instagram: https://www.instagram.com/andrea_elizabeth_eby/ LinkedIn: https://www.linkedin.com/in/andreaeby More about the host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2511)

Ep. 343 #everybodyneedsabitofscienza | David Pinzolo Question

Ep. 343 #everybodyneedsabitofscienza | David Pinzolo Question

💡 Please consider donating any amount to support the Italian Wine Podcast - donate here www.italianwinepodcast.com/donate-to-show/ and receive a free hard copy of The Jumbo Shrimp Guide to Italian Wine! Italian Wine Podcast Episode 343: What is Scienzay up to these days? It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question from David Pinzolo. I think I almost fainted by only listening to the question, and Stevie needed to have a coffee break so... You get the idea. Musical Guest: ATOMO - Check him out! @atomo-cares Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107 Questions from David Pinzolo, cofounder of Three Tier Partners: Do you foresee a far-reaching change in the trellising systems used in vineyards away from vertical training and a return to pergola/horizontal systems as a result of climate change? If so how would you expect the characteristics of the resulting grapes to change assuming the growers are continuing to focus on quality and not quantity so the new vineyards are set up to carry "proper yields" and are planted to the proper vine density per hectare? What do you think of the concept of wild yeast and/or spontaneous fermentations with the idea that doing so gives the wines more product specificity? I have heard many producers talk about this practice with the belief that it works a little bit like a zip code so if done regularly and scrupulously it will yield wines that will speak of the area but even more so the vineyard and the specific winery. Do you agree? How should one think of the most recent studies published in the US which seem to indicate that once commercial yeasts have been used in the fermentation area they are so aggressive that fermentations can be started spontaneously or using indigenous yeasts but in short order the ambient commercial strains will overtake the wild strains and the fermentation will effectively become one under the control of the non-native strains? What is the difference, in your opinion, between genetically engineered vines and vines that are modified via more traditional crossing and propagation methods? Are the two essentially the same except that, in a very simplified fashion, the former involves a specific question and the attempt to reach the answer by working on the DNA sequence of the plant whereas the latter involves taking two plants with desirable characteristics mating them and hoping that those desirable characteristics will emerge in the resulting "offspring?” Thanks, in advance, should you decide to answer one or more of my questions. Cheers!

2 Jul 202015min

Ep. 342 Jumbo Shrimp Guide | Frequently Asked Questions

Ep. 342 Jumbo Shrimp Guide | Frequently Asked Questions

Italian Wine Podcast Episode 342: Narrator Joy Livingston answers some fun FAQs from the Jumbo Shrimp Guide to Italian Wine. For example: What is a "Super Tuscan" and what makes it so super? This week's installment of "Wines to Try" includes Grignolino, Nero d'Avola, and the Uva di Troia. Supported by: Jumbo Shrimp Guide to Italian Wine from Positive Press. Paperback available from positivepress.net, Kindle version on Amazon.

1 Jul 202012min

Ep. 341 Monty Waldin on Biodynamic Wine | Biodynamic Compost Part 2

Ep. 341 Monty Waldin on Biodynamic Wine | Biodynamic Compost Part 2

Italian Wine Podcast Episode 341: Host Monty Waldin shares more biodynamic compost preparations. Are you planning to make biodynamic compost preparations of oak bark, dandelion, or valerian? Get the short instructions here then check out Monty's book for the finer details. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," gives a much more thorough account of biodynamic compost preparation. For a limited time Infinite Ideas is offering a 15% discount off the book. Check Italian Wine Podcast social media channels for details.

30 Jun 202017min

Ep. 340 Natalie Wang (Part 2)

Ep. 340 Natalie Wang (Part 2)

Italian Wine Podcast Episode 340: Guest podder Stevie Kim again fills in for Monty Waldin to continue the conversation with Natalie Wang in Hong Kong (part 2 of a two-part series begun last week). Natalie founded the website vino-joy.com and you should absolutely check it out. Natalie shares specific, concrete information that those looking to do business in wine in China should absolutely pay attention to. Supported by: Vinitaly International Academy. Join VIA today!

29 Jun 202026min

Ep. 339 #iobevoacasa - LOCKDOWN SERIES | Paul Yanon and Axel Heinz

Ep. 339 #iobevoacasa - LOCKDOWN SERIES | Paul Yanon and Axel Heinz

As Italy starts to ease “lockdown” measures, Paul Yanon and Axel Heinz reflect on rediscovering hobbies and changing routines. Axel shares his love for the foods and wines associated with the places he would like to visit following lockdown. He helps us try to understand the interesting characteristics of Bolgheri wines that express the territory’s sunny summer season.

28 Jun 202016min

Ep. 338 #everybodyneedsabitofscienza | Giuseppe Rosati Question

Ep. 338 #everybodyneedsabitofscienza | Giuseppe Rosati Question

💡 Please consider donating any amount to support the Italian Wine Podcast - donate here www.italianwinepodcast.com/donate-to-show/ and receive a free hard copy of The Jumbo Shrimp Guide to Italian Wine! Italian Wine Podcast Episode 333: What is Scienzay up to these days? It's #everybodyneedsabitofscienza and Professor Scienza is back to answer a question from Giuseppe Rosati, a pioneer of VIA that is worried about the possible disappearance of vine varieties as Dolcetto. Musical Guest: Billy Early, check him out on Spotify after you listen to this episode! open.spotify.com/artist/67aey8iWi…cuSDetCUdVFwyA8A Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107

25 Jun 202010min

Ep. 337 Jumbo Shrimp Guide | Central Italy

Ep. 337 Jumbo Shrimp Guide | Central Italy

Italian Wine Podcast Episode 337: Joy Livingston narrates more Jumbo Shrimp Guide to Italian Wine. Narrator Joy invites us on a tour of Central Italy, including the regions of Tuscany, Umbria, Marche, Lazio, and Abruzzo. Her weekly wines to try this round include Pecorino, Verdicchio, and the quaffable Grechetto. Supported by: Jumbo Shrimp Guide to Italian Wine from Positive Press. Paperback available from positivepress.net, Kindle version on Amazon.

24 Jun 202014min

Ep. 336 Monty Waldin on Biodynamic Wine | Biodynamic Compost Part 1

Ep. 336 Monty Waldin on Biodynamic Wine | Biodynamic Compost Part 1

Italian Wine Podcast Episode 336: Host Monty Waldin talks biodynamic compost preparations. Every wonder what exactly goes into biodynamic compost? Find out how yarrow, chamomile, and stinging nettle treatments are prepared in this quick lesson. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Mont's book, Biodynamic Wine, gives a much more thorough account of biodynamic compost preparation. For a limited time Infinite Ideas is offering a 15% discount off the book. Check Italian Wine Podcast social media channels for details.

23 Jun 202015min

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