From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry. From Bruce's roots in 1884 to AHF's modern approach to unfinished solid and engineered flooring and domestic manufacturing, the conversation covers key topics like the evolution of performance-driven flooring products, trends in design and finish, and how AHF is responding to global supply chain challenges with strategic investments in U.S.-based production. Goodwin also shares insights on sustainability initiatives and how the company supports wood floor pros through technology and training. Whether you're a seasoned flooring professional or just passionate about what's underfoot, this episode offers valuable insight into why AHF Products continues to set the standard for performance and style in wood flooring.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Episoder(63)

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey an...

27 Mar 51min

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finish...

17 Mar 59min

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane fini...

10 Mar 59min

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Part two of "All Things Wood Floor" with lifelong wood floor pro and tool-repair wizard Tom Wimberly digs into the real-world habits that separate smooth, profitable jobs from headache callbacks. Wimb...

8 Des 202558min

Essentials for Keeping Sanding Machines Running: Tips from Tom Wimberly, Part 1

Essentials for Keeping Sanding Machines Running: Tips from Tom Wimberly, Part 1

In Part 1 of this episode, Tom Wimberly of TNT Machine Repair shares how a 40-year career in hardwood flooring evolved into a full-time machine-repair calling. Raised in the trade and naturally mechan...

1 Des 202550min

A Walk Through Wood Floor History With New England Legend Charlie Auditore

A Walk Through Wood Floor History With New England Legend Charlie Auditore

In this episode of “All Things Wood Floor,” host Stephen Diggins welcomes New England legend Charlie “Big Charlie” Auditore, who was born in 1942, for an unscripted oral history of six decades in hard...

31 Okt 20251h 11min

From Floors to Fine Art: Jakko Woudenberg's Wood Floor Masterpieces

From Floors to Fine Art: Jakko Woudenberg's Wood Floor Masterpieces

In this episode, the "Dutch Wood Artist" Jakko Woudenberg describes how, as a typical wood floor pro, he felt compelled to create something more. That journey has led him to creating some of the most ...

29 Sep 20251h 18min

Timber Flooring Down Under: Talking Nightmare Jobs, Saying No and Dedication to Quality With Troy Stanfield

Timber Flooring Down Under: Talking Nightmare Jobs, Saying No and Dedication to Quality With Troy Stanfield

Troy Stanfield of Plankd Flooring in Mount Baker, South Australia, walks listeners through his journey from furniture restoration to award-winning "timber" floors, sharing how his boutique, quality-fi...

15 Sep 20251h 18min

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