From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

From Legacy Companies to Wood Flooring's Cutting Edge: An Interview With AHF Products' Milton Goodwin

In this sponsored episode of All Things Wood Floor, host Steve Diggins sits down with Milton Goodwin, VP of product management-hardwood at AHF Products—the powerhouse behind the iconic Bruce brand—to explore how innovation, heritage and craftsmanship are shaping the hardwood flooring industry. From Bruce's roots in 1884 to AHF's modern approach to unfinished solid and engineered flooring and domestic manufacturing, the conversation covers key topics like the evolution of performance-driven flooring products, trends in design and finish, and how AHF is responding to global supply chain challenges with strategic investments in U.S.-based production. Goodwin also shares insights on sustainability initiatives and how the company supports wood floor pros through technology and training. Whether you're a seasoned flooring professional or just passionate about what's underfoot, this episode offers valuable insight into why AHF Products continues to set the standard for performance and style in wood flooring.

Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com. Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

Episoder(63)

Jumping Into Wood Flooring With No Experience and Building a Business From Scratch: A Conversation with Pro Josh Johnson

Jumping Into Wood Flooring With No Experience and Building a Business From Scratch: A Conversation with Pro Josh Johnson

Josh Johnson, owner of Johnson Flooring in Decherd, Tenn., shares how he began by knocking on a flooring van’s window and learned the trade hands‑on, including his nightmare first sanding job and the ...

2 Sep 202554min

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 2

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 2

Part two of our interview with Daniel Boone dives into machine setup, edgers, training on buffers, and practical classroom-to-job techniques he uses to train wood floor professionals. Daniel also shar...

14 Aug 202559min

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 1

Born to Train: Daniel Boone’s Lifetime in the Wood Flooring Industry, Part 1

In this episode of All Things Wood Floor, host Stephen Diggins welcomes legendary wood floor pro and trainer Daniel Boone. A direct descendant of the iconic frontiersman, Daniel shares his own pioneer...

6 Aug 20251h 1min

Deep Dive With Canlak Coatings: Talking the Future of Finish and More with Laura Posadas and Doug McGrew

Deep Dive With Canlak Coatings: Talking the Future of Finish and More with Laura Posadas and Doug McGrew

Join host Steve Diggins from Specialty Forest Products for this sponsored episode as he delves into the world of wood floor finishes with two experts from Canlak Coatings, the name behind trusted wood...

23 Mai 202558min

Starting Out as a Young Wood Flooring Pro: Talking with Israel Alejandre

Starting Out as a Young Wood Flooring Pro: Talking with Israel Alejandre

In this episode of All Things Wood Floor, host Steve Diggins of Specialty Forest Products talks with young wood flooring pro Israel Alejandre, the owner of Cedar Oak Flooring based in Middlefield, Ohi...

9 Mai 202548min

Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Being a Retailer in a Luxury Florida Market: Brad Rushing of California Designs

Brad Rushing of North Palm Beach, Fla.-based California Designs discusses what it is like being a retailer in one of Florida’s luxury markets, what he learned about business and people from his father...

18 Mar 20251h 6min

From Milling His Own Flooring To Installing It on Jobs: The Unique Career of Young Pro Jack Horton

From Milling His Own Flooring To Installing It on Jobs: The Unique Career of Young Pro Jack Horton

Jack Horton’s father was a doctor, but he encouraged his four sons to go into the trades, and at age 16 Jack was learning to run a sawmill. Today, at age 30, he is a wood flooring contractor who insta...

12 Feb 202555min

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