Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.
Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocksthe tastes, textures, and experiences we take for granted in everything from the simplest home omelette to food manufactured on an industrial scale.
So, how would you approach replacing the egg with a plant-based alternative?
This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring plant-based egg alternatives to market, starting with a liquid substitute used for scrambled eggs and baking.
In this episode, Tanja shares her insights on:

  • Her story moving from digital entrepreneurship into food, and finding the best team to “crack the egg”
  • How Perfeggt mapped the “jobs-to-be-done” of the egg in the food production value chain, and how this informed their initial product focus
  • Why initial alternative-protein products are “a means to an end” to start shifting consumer behavior and creatingpathways to scale
  • What future strategies for category dominance in alternative-proteins could look like

For more information and resources, visit our website.

Episoder(206)

Meeting in the Middle on Sustainable Supply Chains - Jessie Deelo, Vayda

Meeting in the Middle on Sustainable Supply Chains - Jessie Deelo, Vayda

Sustainability in food and agriculture has come a long way. Far from being “the dirty word” it used to be in boardrooms and at farm-gates, it’s now business as usual to expect CSR policies, ESG strate...

9 Mar 202234min

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development ...

23 Feb 202234min

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of...

9 Feb 202231min

Genetics, biosecurity, and the cutest sheep in the world with Dr Belinda Cardinal, Caprotek

Genetics, biosecurity, and the cutest sheep in the world with Dr Belinda Cardinal, Caprotek

Managing the genetic quality of a herd can be a wicked challenge for Australian farmers. We’re a country with a small number of animals relative to the rest of the world, and formidable, complex biose...

26 Jan 202239min

The Tricky Business of Scaling Soil Tech - Adam Litle, CEO, Sound Agriculture

The Tricky Business of Scaling Soil Tech - Adam Litle, CEO, Sound Agriculture

The science and technology of soil is rapidly evolving, but translating it into a scalable business that can offer viable products to farmers has long been a tricky proposition. But it’s one that Adam...

12 Jan 202234min

FROM THE VAULT: Mark Ferguson on science, sheep, and the tech-enabled future of genetics

FROM THE VAULT: Mark Ferguson on science, sheep, and the tech-enabled future of genetics

Originally released: 20 February, 2020We’ll be back with new episodes in January 2022, but for the holidays we thought we’d bring back a favorite episode from the vault!Mark Ferguson or “Ferg,” is a s...

22 Des 202134min

What's the role of government in agtech ecosystems? Salvatore Lavallo, Abu Dhabi Investment Office

What's the role of government in agtech ecosystems? Salvatore Lavallo, Abu Dhabi Investment Office

It’s fair to say most entrepreneurs (and farmers!) aren’t big fans of government rules and regulations for fear of being slowed down by red tape and bureaucracy. However, the political environment in ...

15 Des 202144min

Bonus Ep: Later-Stage Agtech Startup Wrap, feat. Anastasia Volkova, Regrow

Bonus Ep: Later-Stage Agtech Startup Wrap, feat. Anastasia Volkova, Regrow

Where are all the women founders in agtech, especially at later-stage startups? What does an acquisition really feel like, and when does it make sense? In this Bonus episode, we answer both these ques...

8 Des 202141min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2