2023: A new chapter begins
Season 1: The TAG Heuer Carrera | Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and...
28 Mar 20234min
2008 - 2012: Break into luxury…
Season 1: The TAG Heuer Carrera | Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Mon...
22 Mar 20235min
1985 - 1990s: The return of the Carrera
Season 1: The TAG Heuer Carrera | In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heue...
22 Mar 20235min
1970s: Conquering motorsport with Ferrari
Season 1: The TAG Heuer Carrera | This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the raci...
22 Mar 20236min
1969: The dream team behind the Chronomatic
Season 1: The TAG Heuer Carrera | In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969. Image: Heuer Carrera...
22 Mar 20235min
1960s: Dato Carreras and the power of advertising
Season 1: The TAG Heuer Carrera | Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world. Image: Heuer ...
22 Mar 20236min
1963: The birth of the iconic Carrera
Season 1: The TAG Heuer Carrera | In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents ...
22 Mar 20236min
