2021: TAG Heuer x Porsche - an alliance forged by innovation

Season 1: The TAG Heuer Carrera |

This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration.

Image: TAG Heuer Carrera Porsche, Reference CBN2A1F

Show notes:

0:35 TAG Heuer & Porsche: a shared history of innovation

1:03 Young entrepreneurs: Edouard Heuer and Ferdinand Porsche

1:19 Carrera: A shared origin story

1:49 Products that perform under pressure

3:13 1969: Launch of autochronograph & Porsche 917

4:17 1980s: Heuer x McLaren

4:32 1983: McLaren x Porsche

5:17 1990s: both companies go through organizational restructuring

5:31 1996: Carrera relaunch and Porsche 911 new generation