Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:


It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!
For more information and resources, visit our website.

Episoder(203)

Services and Software for On-Farm Autonomy, with Iftach Birger of FieldIn

Services and Software for On-Farm Autonomy, with Iftach Birger of FieldIn

There are many different views about the future of autonomous farming. One is that, out of the emerging autonomous equipment providers and established blue chip suppliers, there will be clear winners ...

4 Mai 202234min

Navigating Economic Development and the Social Fabric of Agriculture, with Elizabeth Brennan, Wide Open Agriculture

Navigating Economic Development and the Social Fabric of Agriculture, with Elizabeth Brennan, Wide Open Agriculture

Every decision made by founders, farmers, and leaders in agriculture shapes the future of our food system. Whether it’s the cost per hectare of a biological or the value of a ton of carbon sequestered...

20 Apr 202231min

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocksthe tastes, textures, and experiences we take for granted in everything from...

6 Apr 202233min

Bonus Ep: The State of Fundraising in Agtech

Bonus Ep: The State of Fundraising in Agtech

Life is moving pretty fast for founders and investors working in agtech.Recent years have seen record flows of capital into agrifood, driven in part by agriculture potential to provide climate solutio...

30 Mar 202249min

Investing Beyond the Farmgate with Ben Barlow, New Edge Microbials

Investing Beyond the Farmgate with Ben Barlow, New Edge Microbials

Biologicals in agriculture have a wildly exciting future. It’s a segment responding to innovation in science, changes in markets, and the urgent pressures of adapting to climate change. New startups c...

23 Mar 202232min

Meeting in the Middle on Sustainable Supply Chains - Jessie Deelo, Vayda

Meeting in the Middle on Sustainable Supply Chains - Jessie Deelo, Vayda

Sustainability in food and agriculture has come a long way. Far from being “the dirty word” it used to be in boardrooms and at farm-gates, it’s now business as usual to expect CSR policies, ESG strate...

9 Mar 202234min

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development ...

23 Feb 202234min

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of...

9 Feb 202231min

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