Hard: Little Pill, Big Pharma

Hard: Little Pill, Big Pharma

When Dr. Irwin Goldstein started his career in urology in the 1970s, he remembers asking his mentor—an early pioneer in penile implant surgeries—"How the hell does an erection occur in the first place?" His answer: 'We have absolutely no idea,'" Dr. Goldstein recalls. "So I said, okay, well, this is what I'm doing."  In this second episode of our three-part series, Hard, we dive into the medical and scientific advancements that led up to Viagra's FDA approval in 1998. From an unforgettable conference presentation...to an overnight drug study where an unexpected side effect kept popping up...we hear about the strange twists and turns that eventually led to a little blue pill, from some of the people who were there along the way. Plus, we explore the intentionality around the early marketing of Viagra—when former Senate Majority Leader Bob Dole encouraged men to summon the bravery to talk to their doctors—and we hear how that message has shifted over the years. This is the second episode of a three-part series. Listen to the first episode, about the impact of ED and Viagra on relationships, here. And look out for our episode next week, where we meet people for whom Viagra sparked deeper exploration about the meaning of good sex.

Episoder(150)

Downsizing After Divorce

Downsizing After Divorce

When her kids were young, Jaimie Seaton and her family lived overseas in Asia while her husband worked as a high-ranking executive at a bank. "We lived in a huge house with a pool and staff and a driv...

19 Jan 202227min

A New Year's Pep Talk From Robin Arzón

A New Year's Pep Talk From Robin Arzón

For people who love Peloton, the company's head instructor Robin Arzón is an inspiration. I know quite a few people who swear by Robin's tough love teaching style and confidence-boosting mantras. But ...

12 Jan 202232min

Why I Steal

Why I Steal

Alice* lives in a small town, where the work dries up in the winter. She and her husband have jobs at a seasonal restaurant, where she says they each make about $500 a week. When it gets cold, they go...

29 Des 202133min

A Season to Savor

A Season to Savor

For the last couple years, we’ve produced special year-end episodes where the entire Death, Sex & Money team shares moments we’re proud of, and looks back at the year we've been through. But after ano...

22 Des 202120min

The Weight Of Love

The Weight Of Love

Recently, we asked for your stories about how weight and body size has affected your romantic relationships. We heard from single people who are dating, couples who have been together for a long time,...

15 Des 202142min

Why Alan Cumming Doesn't Do Drama

Why Alan Cumming Doesn't Do Drama

Alan Cumming has a favorite Australian mantra: "Shouldn't be a drama." And he told me that he first came across it after a tumultuous period in his life. It was the mid-'90s, and he was struggling wit...

1 Des 202127min

Becoming A Parent Of Six, At 25

Becoming A Parent Of Six, At 25

On weekdays between 10 and 3, Yesi Ortiz is the warm, flirty host for the popular Los Angeles hip-hop station Power 106. But off the air, she’s a dedicated single parent of six adopted kids. Her kids'...

24 Nov 202129min

“What I Live With”: The Aftermath of Fatal Accidents

“What I Live With”: The Aftermath of Fatal Accidents

Accidental injuries are the fourth leading cause of death in the United States. Nearly 200,000 people die every year from overdoses, fires, unintentional gun discharges, falls, and car crashes. The he...

10 Nov 202133min

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