326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

Episoder(380)

32. BONUS EPISODE: Girl Talk

32. BONUS EPISODE: Girl Talk

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31. The Anxious Mind

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29. Loneliness

29. Loneliness

Why you’ve been feeling lonely recently because I have been too! We talk about how to embrace loneliness, why your best relationships are just around the corner and the power of gratitude.See omnystud...

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28. Are love languages real?

28. Are love languages real?

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27. Is social media corrupting your brain?

27. Is social media corrupting your brain?

This week we discuss the psychology of social media: how it controls our behaviours, social comparison and the what makes tiktok so addictive.See omnystudio.com/listener for privacy information.

30 Mar 202239min

26. People pleasing - how to say NO!

26. People pleasing - how to say NO!

This week we discuss people pleasing: what it is, where it comes from and some interesting links to trauma and gender. We also discuss some strategies for learning how to say no and putting yourself f...

23 Mar 202225min

25. Conquering failure in your 20’s

25. Conquering failure in your 20’s

What does psychology have to say about our fear of failure and how can we change our mindset to one that embraces the mistakes we are inevitably going to make? This week we discuss failure of many sor...

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