Inside agency hold co power dynamics, with Ewan Larkin
Ad Age Insider12 Sep 2025

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Episoder(185)

Jarrod Dicker, vp commercial technology and development, Washington Post

Jarrod Dicker, vp commercial technology and development, Washington Post

In a space where the word "innovation" gets tossed around a lot, Jarrod Dicker seems to actually be building a better mousetrap. Dicker's remit is to make advertising, subscriptions and technology bet...

1 Nov 201948min

Paul Woolmington, CEO, Canvas

Paul Woolmington, CEO, Canvas

A three-time entrepreneur, Paul Woolmington is the founding CEO of media agency Canvas Worldwide and a keen observer of the marketing landscape. He is a former vet of holding companies IPG and WPP, fo...

24 Okt 201944min

Jessica Pels, editor-in-chief, Cosmopolitan

Jessica Pels, editor-in-chief, Cosmopolitan

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue p...

17 Okt 201936min

Barak Moffit, Universal Music Group

Barak Moffit, Universal Music Group

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be ...

10 Okt 201935min

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervenin...

3 Okt 201942min

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became i...

26 Sep 201935min

Jen Wong, COO, reddit

Jen Wong, COO, reddit

Reddit is on a roll. The self-styled "front page of the internet" is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This grow...

19 Sep 201936min

Andrew Essex, co-founder and CEO, Plan A

Andrew Essex, co-founder and CEO, Plan A

What do you do after writing a book called "The End of Advertising?" If you're Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditiona...

12 Sep 201923min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
forklart
i-retten
stopp-verden
popradet
lydartikler-fra-aftenposten
det-store-bildet
dine-penger-pengeradet
rss-gukild-johaug
fotballpodden-2
nokon-ma-ga
rss-ness
hanna-de-heldige
e24-podden
aftenbla-bla
frokostshowet-pa-p5
rss-penger-polser-og-politikk
bt-dokumentar-2