Inside agency hold co power dynamics, with Ewan Larkin
Ad Age Insider12 Sep 2025

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Episoder(185)

Mark Read, CEO/executive director, WPP

Mark Read, CEO/executive director, WPP

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Wyclef Jean

Wyclef Jean

The founding Fugee has in recent years become a fixture at CES and at Cannes Lions, where he will be the president of the music jury this year. Here, he describes what brands can better understand abo...

6 Jan 202057min

David Droga (Repeat)

David Droga (Repeat)

The industry's collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives,...

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Andrew Robertson, CEO, BBDO Worldwide

Andrew Robertson, CEO, BBDO Worldwide

Andrew Robertson is by all accounts the longest-running agency CEO working today. And he's got a track record to back it up: Renowned for its creativity, you've seen BBDO Worldwide's imprint on work ...

16 Des 201935min

Terence Kawaja, CEO, Luma Partners

Terence Kawaja, CEO, Luma Partners

In a conversation that ranges from the upcoming streaming wars to the ongoing direct-to-consumer trend to a look ahead at next month's CES, Terence Kawaja gives a general sense of the state of things ...

5 Des 201942min

David-Michel Davies, CEO, the Webby Awards

David-Michel Davies, CEO, the Webby Awards

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27 Nov 201939min

Live from Ad Age: Next

Live from Ad Age: Next

Last week in New York, Ad Age brought together executives from some of the best media brands in the world to explore the industry's challenges and, more interesting, opportunities. This podcast is a l...

21 Nov 201935min

David Angelo, co-founder, David & Goliath

David Angelo, co-founder, David & Goliath

David & Goliath founder David Angelo looks back at a three decade career that started as a junior art director at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners. We talk ab...

11 Nov 201936min

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