#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.

Key highlights:

  • Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AI
  • Global AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giants
  • AI Agents Demystified: Understand what truly constitutes an AI agent versus automation and when each is valuable
  • Privacy-Conscious Implementation: Practical approaches to run state-of-the-art AI models internally without compromising sensitive data
  • Specialist AI Tech Stack: Explore the tools Christopher uses daily, from coding environments to model hosting

Perfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.

Episoder(22)

#6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

#6 - Agentic AI & Quantum Computing Revolution | Dr. Utpal Chakraborty, CTO Intel AI & Global AI Expert

Join Miguel Machado as he explores the future of AI marketing technology with Dr. Utpal Chakraborty, ranked among the top 20 generative AI experts globally. With over two decades of experience as CTO ...

5 Feb 202525min

#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

#5 - AI Marketing: Data-Driven CPG Strategy for 10X ROI | Deepak Jose, Top 100 Analytics Innovator| ex Mars & Coca-Cola

Join Miguel Machado as he explores practical AI implementation with Deepak Jose, named among 2023's CPG Visionaries and Top 100 Innovators in Data & Analytics. Drawing from his leadership experience a...

23 Jan 202525min

#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

#4 - Personalization vs Privacy in the AI Era | Helen Yu, CEO & Digital Transformation Expert

In this episode, Miguel Machado welcomes Helen Yu, founder and CEO of Tigon Advisory Corp., a globally recognized thought leader in AI, cybersecurity, and digital transformation. Helen reveals actiona...

2 Jan 202527min

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt

Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is...

12 Des 202418min

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in th...

15 Nov 202427min

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic ...

26 Sep 202430min

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