Beyond Better with Stacy Ennis17 Sep 2025

215. Building Shoppable While Shaping a Choiceful Life

What does it really take to step into entrepreneurship—and build a life rooted in freedom and choice along the way? In this episode of Beyond Better, I sit down with Heather Udo, founder and CEO of Shoppable and entrepreneur business coach.

Heather shares the early experiences that set her on the path to entrepreneurship, the story behind launching Shoppable more than 13 years ago, and the mindset shifts that helped her own her role as a founder and CEO. We also dig into practical tips you can use to step confidently into entrepreneurship, whether you’re just starting out or scaling your business.

This is an honest conversation about the realities of building a company, making intentional choices, and creating a business—and a life—that aligns with your values.

Shoppable is an embeddable e-commerce technology that enables brands, retailers, creators, and publishers to power shoppable experiences anywhere online. Beyond her role leading Shoppable, Heather also coaches early-stage tech entrepreneurs as they navigate the challenges of building and growing their businesses.

If you’ve ever wondered how to merge business-building with life design—or how to truly embrace your identity as an entrepreneur—you won’t want to miss this inspiring conversation

Learn more about Heather and Shoppable:

Shoppable website
Build or Bail Bootcamp Course by Heather Udo
Instagram @heatherudo1
LinkedIn

Book recommendation:

Built to Sell by John Warrillow

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To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

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