The Found Podcast with Molly Knuth25 Okt 2022

Episode 113: Personal Branding with Maddie Peschong

Hey there and welcome to this week's episode of The Found Podcast! Today I'm chatting with my longtime social media friend and recent real-life friend, Maddie Peschong. Maddie is a photographer turned brand photographer and coach. She's just so sweet and authentic which really comes through in this week's interview. Her advice is simple and straightforward, and she shares strategies you can apply today to uplevel your own personal brand. So let's dig in to this interview! Key Takeaways

Maddie has been a photographer for ten years and changed her focus to branding exclusively in the last 18 months. She summarizes her business to say she takes the photos that help people grow.
Maddie has an interesting career path that has followed her big energy. She studied journalism in college and worked for some big brands before returning to Sioux Falls, South Dakota. She worked at a marketing agency while building her photography business up to full time.
She loves when clients look behind the camera and see a whole new version of themselves.
Ironically, Maddie says brand photography isn't for everyone. The daily things you do to connect are important too!
Maddie says choosing between how you show up online for yourself and what your audience needs from you is a Venn Diagram. You need to be in the intersection of both.
Personal branding allows business owners to change their minds: "Personal branding is based on people and people change."
Maddie discusses her Three Rs: Reputation, Rapport, and Relationships. Her new group coaching program, Rebrand, focuses on these essential elements of a strong personal brand.
Two things you can do for your personal brand today: Take some time to imagine and journal your ideal business. A little simpler: Give Instagram stories a try.
Maddie mentions Suzy Holman and the podcast Normal Gossip as some personal brands she likes to follow.

Connect with Maddie Learn more about Maddie on her website and follow her on Facebook and Instagram. And listen in to her own podcast: Take It Personally on iTunes or Spotify. Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(276)

205: How I'm Preparing for Summer as a Business Owner and Mom

Time of recording: 1:03 PM on Friday, May 23, 2025. And while that might not mean anything to you, it marks a huge transition in my world: my four kids are officially out of school for the summer. For...

4 Jun 202531min

204: The Best Business Moves I've Made in 2025 (Molly's Musts Series)

2025 has been a year of growth, learning, and bold decisions. In this episode, I break down the top five moves I've made so far this year in my business, how they impacted me, and what you can learn f...

28 Mai 20251h 7min

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch. We first me...

21 Mai 202550min

202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaula

What if marketing your book didn't feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Je...

14 Mai 202556min

201: The Best Marketing Moves I Made in 2025 (Molly's Must Haves Series)

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have wo...

7 Mai 202554min

200: Creating Calm, Building Community, and Living with Intention with Sarah Watson

This week, I'm thrilled to introduce you to a dear friend and incredible leader: Sarah Watson. Sarah and I have worked closely together through The Restoration Project, a coaching and consulting orga...

30 Apr 202556min

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead

In this heartwarming episode of The Found Podcast, Molly takes you inside one of Dubuque, Iowa's most inspiring spaces: Convivium Urban Farmstead. Molly sits down with Leslie Shalabi, co-founder of C...

23 Apr 202552min

198: The Power of Place

Imagine a place where you walk in and people genuinely ask how your day is, not out of politeness, but because they care. A third place. In today's episode, we dive into why physical, in-person commun...

16 Apr 202539min