App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(968)

Branding Hack for Mobile App Virality

Branding Hack for Mobile App Virality

Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU

3 Jul 20194min

738: The Most Important Aspect of Running a Business with Rupert Meghnot

738: The Most Important Aspect of Running a Business with Rupert Meghnot

What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.

2 Jul 201936min

737: Why a Founder Should Do Customer Support with Owen Clark

737: Why a Founder Should Do Customer Support with Owen Clark

Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is the Founder at uBrand

25 Jun 201925min

Influencer Marketing: How to Decide Who is a Good or Bad Influencer

Influencer Marketing: How to Decide Who is a Good or Bad Influencer

Influencers can be impactful in marketing apps but how do you determine who to partner with? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ZaBv6G7LTBE

21 Jun 201911min

Instagram Influencer Marketing Growth Hacks

Instagram Influencer Marketing Growth Hacks

In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well. These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart. Using these strategies can produce great turn out with low CPI so try them out! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KOhdhYvyRpw

19 Jun 20195min

736: Clever Tips to Help Your App to Go Viral with Christy Laurence

736: Clever Tips to Help Your App to Go Viral with Christy Laurence

Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups. Christy Laurence is the Founder at plann

18 Jun 201933min

App Suspension: 10 Tips to NOT Get Your App Suspended

App Suspension: 10 Tips to NOT Get Your App Suspended

Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/HU1bXvGIlqQ

14 Jun 20199min

Best Free ASO Tool: App Radar Overview

Best Free ASO Tool: App Radar Overview

If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=lqiumZ7bVEU

12 Jun 201911min

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