How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(659)

Diamond Wars | The Shadow World | 4

Diamond Wars | The Shadow World | 4

It’s the early 1950s and West Africa’s growing number of diamond smugglers is causing headaches for De Beers. Faced with millions of pounds in losses, the diamond monopoly decides it’s time to get tou...

6 Jul 202025min

Diamond Wars | Diamond Dogfight | 3

Diamond Wars | Diamond Dogfight | 3

It’s 1940, and the world is at war. The Allies and Axis powers are scrambling to lock down supplies of the industrial diamonds needed to mass produce their tanks, planes and submarines.But when the Wh...

1 Jul 202024min

Diamond Wars | The Puppet Master | 2

Diamond Wars | The Puppet Master | 2

It’s 1914 and De Beers’s monopoly is under threat. Diamonds have been discovered on the desolate coast of the German colony of South West Africa.So it hired an ambitious diamond expert named Ernest Op...

29 Jun 202024min

Diamond Wars | The Diamond Rush | 1

Diamond Wars | The Diamond Rush | 1

It’s 1869 and diamonds have been found in Cape Colony. Now, diamond hunters from across the world are heading to this remote British outpost in southern Africa, seeking a glittering fortune.And among ...

24 Jun 202029min

Uber vs Lyft | Examining Toxic Company Culture in the Rideshare Industry  | 7

Uber vs Lyft | Examining Toxic Company Culture in the Rideshare Industry | 7

Uber and Lyft have made their mark as very different brands.Lyft was born out of a need for more environmentally friendly rideshare options. And is also seen as the “friendlier” of the two companies. ...

22 Jun 202022min

Uber vs Lyft | Evolve or Die | 6

Uber vs Lyft | Evolve or Die | 6

New CEO Dara Khosrowshahi is cleaning house after the departure of Travis Kalanick. But after a disappointing IPO, Khosrowshahi has to boost the company’s ailing financials and fight against lawmakers...

17 Jun 202023min

Uber vs Lyft | Damage Control | 5

Uber vs Lyft | Damage Control | 5

February 2017, Super Bowl Sunday. Uber CEO Travis Kalanick is taking a black car home when he gets in an altercation with the driver. LIttle does he know, the entire exchange has been captured on a da...

15 Jun 202024min

Uber vs Lyft | Kill or Be Killed | 4

Uber vs Lyft | Kill or Be Killed | 4

Uber is facing blowback from all directions — the taxi industry, riders, and the most important man in tech: Apple's Tim Cook. Uber’s been engaged in some disreputable activity, and it's finally catch...

10 Jun 202025min

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