How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Okt 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Episoder(659)

Uber vs Lyft | Race to the Bottom | 3

Uber vs Lyft | Race to the Bottom | 3

It's 2013, and Lyft's CEO John Zimmer is hosting a little celebration for drivers when some very unwelcome interlopers turn up to crash the party. Uber’s Travis Kalanick wants to destroy Lyft at any c...

8 Jun 202023min

Uber vs Lyft | Revenge Business | 2

Uber vs Lyft | Revenge Business | 2

It's the late '90s, and Travis Kalanick is hanging out in his dorm room at UCLA. He’s having a file-sharing party with his friends that leads to his first business. But Kalanick’s forced to grow up qu...

3 Jun 202023min

Uber vs Lyft | Black Cars and Pink Mustaches | 1

Uber vs Lyft | Black Cars and Pink Mustaches | 1

It’s December 2008, and two friends and fellow tech entrepreneurs, Garrett Camp and Travis Kalanick, can't get a taxi. Camp’s already obsessed with the idea of a service that summons a private driver ...

1 Jun 202027min

Business Battles | Toilet Paper Wars: White Gold | 5

Business Battles | Toilet Paper Wars: White Gold | 5

Quarantine restrictions during the coronavirus have induced toilet paper panic-buying as people scratch, claw and punch each other to get rolls. But why? What’s behind the frenzy, and how will that af...

27 Mai 202024min

Business Battles | Tetris: Soviet Blocks | 4

Business Battles | Tetris: Soviet Blocks | 4

It’s 1988, and Tetris is making waves. It’s billed as the first Soviet video game, and it’s selling fast.But the man who introduced it to the West harbors a secret: he doesn’t own the rights. And when...

20 Mai 202026min

Business Battles | Cola Space Race: One Giant Sip for Mankind | 3

Business Battles | Cola Space Race: One Giant Sip for Mankind | 3

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy:...

18 Mai 202025min

Business Battles | Monopoly: Winner Takes All | 2

Business Battles | Monopoly: Winner Takes All | 2

It's 1902 and political campaigner Lizzie Magie is fighting a losing battle. For years, she’s pushed the idea of a land-value tax, but fewer and fewer people are listening.So she’s going to try someth...

13 Mai 202027min

Amazon vs Walmart | How COVID-19 Could Change the Retail Landscape | 7

Amazon vs Walmart | How COVID-19 Could Change the Retail Landscape | 7

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11 Mai 202026min

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